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Trend Lectures supply key order information at GDS
Feb '10
As a trend fair for shoes GDS from 12 to 14 March 2010 gives international buyers fresh impulses and key information on the 2010/11 Autumn/Winter orders season. The GDS trend concept is unique for shoe fairs. The concept runs like a thread though all areas and demonstrates the variety of the latest trends and tendencies in shoe fashion using a variety of tools.

The comprehensive trend concept implies a long preparation phase and intense exchange with trend experts. The trend roundtables featuring qualified specialists are primarily focused on analysing the latest developments in fashion in terms of the varied cultural influences, basic general principles and key silhouettes. Current key looks in fashion are used to elaborate the new colours, shapes and materials for matching shoes and accessories. These are then used to define the GDS trend themes that lead retail through the new season. By way of assistance the Düsseldorf shoe fair offers visitors a series of fashion shows, stagings and lectures with fashion experts to give a competent overview of the season trends. Alongside lots of information, however, the trend programme also makes it clear what makes fashion tick: creativity and emotion.

Show Programme
New show concepts with creative stage design and design features plus new technology and an exceptional music selection are designed make the TRENDS ONSTAGE shows in Hall 2 burst with even more modern flavour. For the first time now the shows have a general heading that runs like a thread through all show elements. Progressive high fashion, contemporary design and traditional skilled craftsmanship from the restructured Premium World in Hall 4 are presented in the Upper Style Show (at 11.00 am daily).

Under the heading Louis MMXI it will impressively stage the new styles for Autumn/Winter 2010/11: film excerpts and props tell stories of people in the hotel. Before the audience's eyes a world full of luxury and lifestyle unfolds bringing old traditions and skilled craftsmanship into the modern day while also looking to the future at the same time. After Lily Cole,Alek Wek, Luca Gadjus and other top models, this time selected Premium collections will be presented by Katrin Thormann. In the GDS Trend Show the three GDS trend themes Rooted Encouraged Surprising clearly and succinctly guide visitors through the new season (at 12.00 noon daily). Featured here are popular, international quality brands

with a fashion statement from the Superior and Essential segments. Presented in the entrance to the fashion show area, TRENDS ONSTAGE in Hall 2, are the three GDS themes from the trend show in the form of a library with oversized books that look like trend or mood boards. For the first time this season the Easy to Go – Wellness Show (at 1.30 pm daily) will showcase different collections from the wellness segment in an allnew and modern way: the spectrum here ranges from comfortable styles with functional features and ecological and socially-responsible styles through to comfort shoes that pick up on current fashion trends plus brands with a feminine and exclusive fashion statement. The Urban Fashion & Kids Show (at 3.30 pm daily) with its young and cheeky approach and Circus motto will be showcasing new trends from the varied world of street and sportswear in Hall 3.

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Courtesy: Aditya Birla

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