Home / Knowledge / News / Fashion / Avril Lavigne's Abbey Dawn Collection to hit Kohl's
Avril Lavigne's Abbey Dawn Collection to hit Kohl's
03
Mar '10
Already resonating with young, edgy female consumers as a Junior and Girls lifestyle brand, Abbey Dawn by Avril Lavigne in collaboration with Disney Consumer Products will roll out an exclusive, limited edition collection of apparel inspired by the new upcoming epic 3D fantasy adventure, Disney Alice in Wonderland, in U.S. theatres March 5. The trend-right, affordable collection, which blends Avril's rock and roll vibe with the title character's sense of imagination will debut exclusively in Kohl's stores nationwide and on Kohls.com on March 5th.

Featuring special details that incorporate Wonderland, the collection consists of Abbey Dawn's best selling styles including graphic tees and denim. Soft jersey vintage burnout tees illustrate the iconic stop-watch graphic paired with a feminine ruffle touch. Other tees feature sayings such as "At Least We Love Each Other" with spade and fleur-de-lis detailing. Cream pinstriped twill shorts with black suspenders and a pink bow also feature a complementing hooded jacket with a "Shrink Me" silk screen. Rounding out the collection are Abbey Dawn boyfriend jeans with suspenders and black jersey and a pink printed silk tank dress with exposed zipper.

"I am a huge fan of the Alice in Wonderland story and am beyond thrilled that Disney has joined this venture with Abbey Dawn to celebrate the launch of Mr. Burton's film," says Lavigne. "Kohl's is a great partner for my brand, and together we look forward to bringing this limited-edition product to our customers."

Abbey Dawn, the lifestyle brand of rocker Avril Lavigne, has revolutionized the way teens and tweens express themselves through fashion.

Kohl's


Must ReadView All

Courtesy: Pexels

Fashion | On 23rd Jun 2018

Nigerian bank launches N1 bn fund for fashion entrepreneur

Nigeria’s Bank of Industry has set aside 1 billion Naira (N) to...

Courtesy: Tayal

Textiles | On 23rd Jun 2018

Tayal textile factory in Algeria starts exports to Turkey

Algeria’s largest textile factory, the joint Algerian-Turkish company ...

Courtesy: Manhattan Beachwear

Fashion | On 23rd Jun 2018

Manhattan Beachwear in global partnership with BCBG Group

Manhattan Beachwear, the largest swimwear manufacturer in the US, has ...

Interviews View All

Karin Ekberg
Leadership & Sustainability

Sustainable models are beneficial for brands, retailers and manufacturers

Kamlesh Vaghela
RK Textiles

Very few machinery manufacturers have R&D units

Rahuul Jashnani
Jashn

‘Online economy has changed the whole dynamics of buying habits.’

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Silvia Venturini Fendi
Fendi s.r.l

"Yes, my confidence and positive attitude are my strengths and should be...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Anisha Chaudhari
Threads & Shirts

Threads & Shirts is a freshly-tailored concept providing men/women a...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search