Interviews
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Fashion Interventions at Macy's Fashion Director site
09 Mar '10
5 min read
To build the perfect outfit for the challenge, a participant will drag pieces to the virtual canvas until satisfied with the look created. Once completed, the challenge participant will click submit to enter an outfit into the voting gallery. The outfit that gets the most votes each day will win that day's challenge and a $500 Macy's gift card. Through social networking tools, including direct postings to Facebook and Twitter from the Macy's Fashion Director site, participants can invite their friends and family to vote for their outfit.
"Macy's Fashion Director gives our customers the unique opportunity to create their own fashion story," said Nicole Fischelis, Macy's group vice president/fashion director. "They are able to put together a look that expresses their vision of what they believe fashion is right now. It's how I take a trend from the runway and interpret it to fit our customer's needs."
The style-making scene will extend to select Macy's stores via special in-store events in 17 markets nationwide, including locations in New York, San Francisco, Houston, Columbus, Dallas and Philadelphia. Hosted by renowned celebrity fashion experts including Project Runway alums Jay McCarroll and Nick Verreos; each event will bring the online challenges to life as the celebrity hosts select shoppers to participate in fashion battles to create the best outfits. Contestants will style models with various pieces based on a challenge scenario. After a mini runway show, the audience will choose the best look and the winner will receive a $100 Macy's gift card.
Macy's Fashion Director daily challenges begin March 8 and run through April 6. Challenges will range from scenarios for her and him to choosing the perfect decorations for home.
Whether you hail from New York or Seattle, choosing the perfect outfit for any occasion may sometimes be a challenge. With Macy's Fashion Director, consumers will learn a few tricks of the trade from style experts and fellow fashionistas to make their next fashion challenge a breeze because Macy's is the perfect place to put it all together.
"Macy's Fashion Director gives our customers the unique opportunity to create their own fashion story," said Nicole Fischelis, Macy's group vice president/fashion director. "They are able to put together a look that expresses their vision of what they believe fashion is right now. It's how I take a trend from the runway and interpret it to fit our customer's needs."
The style-making scene will extend to select Macy's stores via special in-store events in 17 markets nationwide, including locations in New York, San Francisco, Houston, Columbus, Dallas and Philadelphia. Hosted by renowned celebrity fashion experts including Project Runway alums Jay McCarroll and Nick Verreos; each event will bring the online challenges to life as the celebrity hosts select shoppers to participate in fashion battles to create the best outfits. Contestants will style models with various pieces based on a challenge scenario. After a mini runway show, the audience will choose the best look and the winner will receive a $100 Macy's gift card.
Macy's Fashion Director daily challenges begin March 8 and run through April 6. Challenges will range from scenarios for her and him to choosing the perfect decorations for home.
Whether you hail from New York or Seattle, choosing the perfect outfit for any occasion may sometimes be a challenge. With Macy's Fashion Director, consumers will learn a few tricks of the trade from style experts and fellow fashionistas to make their next fashion challenge a breeze because Macy's is the perfect place to put it all together.
Macy's Inc
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