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True Religion to open branded retail store in London
Mar '10
True Religion Apparel Inc announced that the Company's first branded retail store in the UK is scheduled to open in June of 2010 in London. Located at 27 James Street, the 1,507 square-foot store will be a freestanding location in heart of London's vibrant Covent Garden district. Similar to True Religion branded retail stores in the U.S., the store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim, sportswear and handbag collection, and a full range of licensed merchandise.

One the busiest shopping and tourist destinations in the UK, Covent Garden is home to several premier retailers, including Mulberry, Hugo Boss, Paul Smith, All Saints, Ted Baker, Karen Millen and Diesel. In addition, a flagship Apple store is under construction. The Covent Garden district will also benefit from the planned redevelopment of Covent Garden Market, which will include new restaurants, retail, and boutique hotels.

"We are excited about our first branded retail store in the UK, as this marks a key milestone in the evolution of the True Religion brand to a global retail platform," said Jeffrey Lubell, chairman, chief executive officer and chief merchant of True Religion Apparel, Inc. "With our Covent Garden store, we have a strong opportunity to build upon our brand's success in London's premier department stores and boutiques and further grow our brand's presence. Fashionable London residents and visitors to the area will enjoy having access to our full line of denim, sportswear, and licensed products. We hope that this will mark the first of many successful international True Religion Brand Jeans retail stores."

"London is a strong market for our brand and the ideal city to debut a True Religion branded store in the UK," said Michael Buckley, president of True Religion Apparel, Inc. "Based on the growing worldwide demand for our merchandise, we see tremendous upside to our international business. In addition to our London store, we plan to open premium branded stores in Tokyo and Toronto in 2010. We are evaluating our international opportunities on a market by market basis and look forward to achieving significant international growth in coming years."

True Religion Apparel Inc

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