Home / Knowledge / News / Fashion / Dish Jeans launches DRT Jeans for men
Dish Jeans launches DRT Jeans for men
17
Mar '10
Men who love their stylish denim will discover a new dimension in jean comfort and fit this coming fall thanks to the introduction of DRT Jeans by Dish Jeans Ltd., makers of the Dish and Desi jeans labels for women. Targeted for distribution among independent retailers throughout North America, DRT Jeans puts a new twist on eco-friendly fashion.

“Each year, 67 pounds of clothing per person ends up in landfills,” says DRT Jeans Creative and Design Director Donald Johannesson. “DRT's philosophy is a bit organic and, while we use some organic fabrics in the collection, we believe the real environmental issue is one of quality. The better the product, the longer it will last and use up less of the world's limited resources.”

As its name suggests, DRT Jeans was conceived as denim with an earthy style sensibility characterized by classic indigo ringspun designs available in diverse fits, fabric washes and finishes that appeal to varied consumer tastes. The brand's eco-sensitive stance challenges the prevalence of disposable, fast-fashion garments by investing in a design and production process that creates a better jean.

The styles in the DRT Jeans assortment share a durability achieved through the reinforcement of five key stress areas in each jean:
- Back pockets feature extra fabric to avoid the consumer's wallet wearing through.
- Belt loops are inserted into the waistband and reinforced with bar tacks to secure them.
- Hems have extra fabric sewn on the inside to prevent the back hem from falling apart due to fraying.
- Front pockets are riveted to keep seams intact.
- Front pocket bags have an extra chain stitch – the strongest stitch in jeans construction – and a bartack at the bottom to ensure nothing falls through.

In addition to giving consumers a quality jean with a longer life, DRT Jeans enhances their wearing experience with construction that improves the fit and performance of select styles using design inspired by ergonomics.

Two of the “ergo” styles, a slim-straight style named Marcus 1 and a motorcycle jean called Marcus 2, are designed to complement the hectic lifestyles of young men on the go with darts at the front knee and seaming at the back of the knee to mold the jean to the wearer's body. A seamed back yoke allows the jean to conform to the wearer's back, creating an almost aerodynamic silhouette that mimics the body's natural shape and movement, bringing new meaning to the phrase “form follows function.”

Style-wise, DRT Jeans has something for everyone. Consumers who prefer classic looks with a roomier fit can select from the label's range of bootcut, relaxed straight and slim-straight cuts while hipsters can make their trendy style statements in DRT's slouchy fits with rolled hems or skinny tapered jeans worn with boots.

DRT Jeans offers premium denim quality at accessible prices ranging. Sizes include 28 through 40.

Founded in 1998 asa surf lifestyle brand then purchased in 2001 by denim industry veteran Gary Lenett, Vancouver-based Dish Jeans Ltd. manufactures and markets the contemporary women's brand Dish Jeans, DESI, a line of stylish denim with functional benefits for women ages 35+, and the newly launched DRT Jeans for men. Dish Jeans Ltd. distributes premium quality denim and sportswear at independent retailers throughout North America.

Dish Jeans Ltd


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Cindy McNaull
Cordura

We have broad range of options in durable fabrics

Rajiv Sirohi
Shara

‘Portugal is taking away a major share of the mill made sector.’

Deepak Jain
Baggout

We are using Facebook and Instagram to promote ourselves

Suresh P Bagrecha

Komal Texfab, founded in 1981, is into manufacturing of knitted fabrics,...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Abhishek Pachauri

Reckon Industries adapts latest systems for manufacturing from designing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Madhu Jain
Madhu Jain

She grew up in the walled city of Old Delhi, completed her studies, and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search