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Elizabeth Arden inks deal with kate spade
25
Mar '10
Elizabeth Arden Inc a global prestige beauty products company, has entered into an exclusive long-term global licensing agreement with kate spade new york for the manufacture, distribution and marketing of kate spade new york fragrances. A debut fragrance is planned to launch in the fall of 2010.

"kate spade new york is the ideal brand partner for Elizabeth Arden," stated Art Spiro, Executive Vice President, Global Fragrance Marketing, Elizabeth Arden. "kate spade new york has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the kate spade new york lifestyle to the next level."

In 1993 kate spade new york started a revolution in the accessories market with sleek utilitarian handbags. Since then, the brand has grown to include clothing, accessories, jewelry, shoes, apparel, eyewear, legwear, home, paper and now fragrance.

In 2007, this iconic American brand was acquired by design powerhouse Liz Claiborne, Inc. Deborah Lloyd, formerly of Banana Republic and Burberry, took the helm as Creative Director and Co-President that same year, with an aim to broaden the product line while honoring kate spade new york's core values.

"Elizabeth Arden has a proven track record as a successful partner," commented Craig Leavitt, Co-President and Chief Operating Officer, kate spade new york. "Through our partnership with Elizabeth Arden we'll be able to bring another dimension of the kate spade new york brand to life."

Elizabeth Arden Inc


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