Home / Knowledge / News / Fashion / Elizabeth Arden inks deal with kate spade
Elizabeth Arden inks deal with kate spade
25
Mar '10
Elizabeth Arden Inc a global prestige beauty products company, has entered into an exclusive long-term global licensing agreement with kate spade new york for the manufacture, distribution and marketing of kate spade new york fragrances. A debut fragrance is planned to launch in the fall of 2010.

"kate spade new york is the ideal brand partner for Elizabeth Arden," stated Art Spiro, Executive Vice President, Global Fragrance Marketing, Elizabeth Arden. "kate spade new york has grown from a small handbag company to a total lifestyle brand. We are proud to contribute to bringing the kate spade new york lifestyle to the next level."

In 1993 kate spade new york started a revolution in the accessories market with sleek utilitarian handbags. Since then, the brand has grown to include clothing, accessories, jewelry, shoes, apparel, eyewear, legwear, home, paper and now fragrance.

In 2007, this iconic American brand was acquired by design powerhouse Liz Claiborne, Inc. Deborah Lloyd, formerly of Banana Republic and Burberry, took the helm as Creative Director and Co-President that same year, with an aim to broaden the product line while honoring kate spade new york's core values.

"Elizabeth Arden has a proven track record as a successful partner," commented Craig Leavitt, Co-President and Chief Operating Officer, kate spade new york. "Through our partnership with Elizabeth Arden we'll be able to bring another dimension of the kate spade new york brand to life."

Elizabeth Arden Inc


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Sanjay Desai & Ashish Mulani
True Colors

Digital textile printing will be the technology of the future

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Suresh Patel
Sidwin Fabric

Sidwin Fabric is a manufacturer and exporter of polypropylene textiles and ...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Robert Brunner
Devereux

Golfwear and menswear brand Devereux is set for greener pastures. Robert...

Wendell Rodricks
Wendell Rodricks

"We should not compare India and the West. There are things we do that...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search