Home / Knowledge / News / Fashion / Michael T. White to market DLS Slam collection
Michael T. White to market DLS Slam collection
01
Apr '10
Fila announced that it will return to the basketball court and a sport that once brought the brand much success when players like Grant Hill, Jerry Stackhouse and Larry Johnson represented Fila and its performance basketball footwear in the 90's. This summer, Fila and basketball marketing partner Michael T. White, Inc. (MTW) will launch the new DLS Slam performance shoe by Fila and a “back to grassroots” initiative targeting high school, club and collegiate players. Considered one of the top marketing agencies in the basketball category, Michael T. White, Inc. collaborated with Fila's design team to create the DLS Slam and will connect players with this new performance basketball shoe through product placement and signature high school and AAU events across the country.

Co-designed to meet the contemporary performance and design needs of today's top basketball players, the DLS Slam performance basketball shoe will be available in four distinct “team colors”: White/Black/Chinese Red, White/Peacoat/Silver, White/Chinese Red/Silver and Black/White/Metallic Silver. The shoe will debut in early July and in time for the Fall basketball season when it will be worn by many of the top high school girls and boys teams.

Fila USA's President, Jon Epstein said, “Fila is thrilled to have the opportunity to develop a grassroots business venture with one of the top marketing experts in the basketball category. We look forward to re-entering the performance basketball marketplace where we enjoyed so much success in the 1990s.”

According to Michael T. White, “The young consumer is looking for a performance brand that they can build their game around and shoes that have the style to be worn on and off the court. Fila's rich Italian heritage resonates with the players that compete in Michael T. White signature events. There is a buzz about the brand at our events, and our players can't wait to shoot around in the DLS Slam.”

A lifestyle “take-down” of the DLS Slam performance shoe will be available at retail at Footlocker stores nationwide in mid May. The partnership with Michael T. White is part of Fila's commitment to create product that resonates with its core consumer and positions the brand to take advantage of opportunities in the marketplace as they arise.

Fila and MTW will launch the DLS Slam during the Men's and Women's NCAA Final Four, respectively, with events in Indianapolis on April 1st and San Antonio on April 3rd. The DLS Slam will be featured at Michael T. White produced basketball tournaments across the country including the Fila Nationals on July 28 – 31 in Atlanta.

Fila


Must ReadView All

Japan’s JICA promoting energy-saving devices in Bangladesh

Apparel/Garments | On 21st Feb 2018

Japan’s JICA promoting energy-saving devices in Bangladesh

The Japan International Cooperation Agency (JICA) is promoting use of ...

China’s JD.com announces financing pacts for JD Logistics

Textiles | On 21st Feb 2018

China’s JD.com announces financing pacts for JD Logistics

China’s largest retailer JD.com Inc recently announced it has entered ...

Courtesy: Indorama Ventures

Textiles | On 21st Feb 2018

IVL 2017 revenue up 17% y-o-y to $8,438 million

Indorama Ventures Public Company Limited (IVL) has reported revenue...

Interviews View All

Representatives
Textile & apparel industry

GST is a complicated and lengthy process

Top executives
Textile & apparel bodies

The mid-term review of FTP is progressive, growth oriented

Awen Delaval
Samatoa

'Natural fibres are appreciated for traditional authenticity'

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search