Home / Knowledge / News / Fashion / Michael T. White to market DLS Slam collection
Michael T. White to market DLS Slam collection
Apr '10
Fila announced that it will return to the basketball court and a sport that once brought the brand much success when players like Grant Hill, Jerry Stackhouse and Larry Johnson represented Fila and its performance basketball footwear in the 90's. This summer, Fila and basketball marketing partner Michael T. White, Inc. (MTW) will launch the new DLS Slam performance shoe by Fila and a “back to grassroots” initiative targeting high school, club and collegiate players. Considered one of the top marketing agencies in the basketball category, Michael T. White, Inc. collaborated with Fila's design team to create the DLS Slam and will connect players with this new performance basketball shoe through product placement and signature high school and AAU events across the country.

Co-designed to meet the contemporary performance and design needs of today's top basketball players, the DLS Slam performance basketball shoe will be available in four distinct “team colors”: White/Black/Chinese Red, White/Peacoat/Silver, White/Chinese Red/Silver and Black/White/Metallic Silver. The shoe will debut in early July and in time for the Fall basketball season when it will be worn by many of the top high school girls and boys teams.

Fila USA's President, Jon Epstein said, “Fila is thrilled to have the opportunity to develop a grassroots business venture with one of the top marketing experts in the basketball category. We look forward to re-entering the performance basketball marketplace where we enjoyed so much success in the 1990s.”

According to Michael T. White, “The young consumer is looking for a performance brand that they can build their game around and shoes that have the style to be worn on and off the court. Fila's rich Italian heritage resonates with the players that compete in Michael T. White signature events. There is a buzz about the brand at our events, and our players can't wait to shoot around in the DLS Slam.”

A lifestyle “take-down” of the DLS Slam performance shoe will be available at retail at Footlocker stores nationwide in mid May. The partnership with Michael T. White is part of Fila's commitment to create product that resonates with its core consumer and positions the brand to take advantage of opportunities in the marketplace as they arise.

Fila and MTW will launch the DLS Slam during the Men's and Women's NCAA Final Four, respectively, with events in Indianapolis on April 1st and San Antonio on April 3rd. The DLS Slam will be featured at Michael T. White produced basketball tournaments across the country including the Fila Nationals on July 28 – 31 in Atlanta.


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Pinkesh Jain
Everflow Petrofils Ltd

‘An innovative technology which India needs desperately is the...

Top executives
Indian retail players

Walmart's acquisition of Flipkart endorses the humongous opportunities in...

Smarth Bansal
Colorjet India Limited

We would like to venture more companies into the Indian market

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Carolin Russ

Weko, Weitmann & Konrad GmbH & Co KG, based in south Germany, is...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Rupa Sood and Sharan Apparao

Nayaab, an exhibition meant to celebrate Indian weaves, is in its second...

Karan Arora
Karan Arora

Bridal couture created with rich Indian heritage, exquisite craftsmanship...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search