bhu:sattva brings out true essence of earth for you

06 Apr '10

3 min read

bhu:sattva, a brand owned by Ahmedabad based company RISING TRADELINK LIMITED(RTLL), has become an unprecedented name in the organic designer wear segment. It has brought together all possible genes of modern clothing in terms of finest designer, best organic fabrics from all across traditional land of India, purest natural herbal dyes for coloring and the best sustainable natural resources of heritage India.

bhu:sattva's Anekantavada collection at Lakme Fashion Week Summer/Resort '10, has taken both ethnicity of Indian clothing and its blend with westernize cuts to a never-seen-before level, brings meaning to one of the most vital aspects of our identity- our clothing.

The concept of Anekantavada, which means absolute relativity and the fact that truth has many facets and aspects, has been so beautifully woven with organic fabrics that audience was captivated with the very first couture on the ramp and were left spellbound till the collection's last offering. Fashion lovers and buyers from all across the globe witnessed a collection that was beyond what they had expected.

The collection showcased a unique mix of dhoti-styled trousers, casuals, evening party formals and many such blends which truly brought out the Anekantavada concept in front of the viewers. Moreover, bhu:sattva took its unisex collection to the next step where the garments can be worn by both the sexes with equal grace and elegance. It introduced embroidery on its garments with the use of eco-threads and the use of eco-friendly elements like Stonier in the making of its accessories was yet another unique step by bhu:sattva in the world of Organic fashion.

Mr. Digvijay Singh, who is exclusively designing for the brand has rendered his amazingly creative designs to the concept of Anekantavada. Happy with the way the audience has accepted the collection, Mr. Singh said, “It feels great when people accept your efforts of doing something different. The way the audience has loved the collection is the best award for me”. The collection received accolades from all sections of the industry—celebrities, fashion critics and domestic buyers have fallen in love with the collection. Moreover, this time, LFW saw the presence of more International buyers. Their stupendous response towards the collection means the brand's stronger presence in the international scenario.

Vivek Oberoi, the showstopper for the collection is probably the best person that bhu:sattva could have associated with—the actor's humanitarian work in diverse fields and his philosophy towards life perfectly matches with bhu:sattva's efforts towards the society and a pollution- free environment. When asked about his association with the brand, the humble actor commented, “bhu:sattva's designer-wears make you connect with nature. Mankind evolves from nature and bhu:sattva brings out the true essence of earth for you. There cannot be a better way to feel the purity andecstasy of nature than this”.

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