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French Connection opens largest free standing store in Bandra
07
Apr '10
French Connection, Britain's leading hi-fashion brand, announced the opening of its largest free standing store on Linking Road, Bandra, the shopping hub in Mumbai, India. The French Connection store, spread over 2000 sq ft of shopping space will offer an unprecedented level of service for the fashion conscious consumers.

Commenting on this occasion, remarks Ms. Mansi Zaveri, Manager Marketing & Communications, “Since its launch in 2007, French Connection has provided the most edgy and fashion forward styles to the Indian consumer. This is set to be an important season for French Connection with our increasing retail presence supported by the launch of an impactful and intelligent campaign that enables us to speak to our male and female customers in a clever and effective way, whilst reaffirming our premium status on the high street”.

The store's edgy yet sleek environment is spunky yet inviting, keeping the focus on the clothes. Wooden floors are offset by pure white walls and a play of direct and indirect lighting complement structural elements of the store.

French Connection at Linking Road introduces the Spring Summer 2010 collection; which is all about feminine tailoring in soft nudes contrasted against bold Hawaiian prints and stripes. Ladies can indulge themselves in summer styles with a dash of graphic florals creating a softer, vintage backdrop along with introduction of coloured hues – everything fresh and exciting ready for its first outingClean cut lines are juxtaposed against softer silhouettes in fluid fabrics. Exaggerated shoulders still play an important role, from all over embellished tops to fitted dresses. The French Connection man steps in to SS10 in sophisticated fashion-forward pieces focusing on quality fabrics, unique detailing and signature design twists. Masculinity is the essence of the collection and created through simply stylish wearable clothes, ideal for a real man at one with the outdoors.

This season swim wear add on to the collection. Swim wear dictates a strong statement including hues from the past such as polka dots, floral, bright stripes and Hawaiian imprints that are creating a rage this summer.

French Connection's Spring Summer 10 collection has 4 distinct introductions, with new styles hitting the floor every month!

Founded in 1972 by Stephen Marks, French Connection, the edgy, attitudinal, high street British fashion brand set out to create well-designed and fashion-forward clothing with a quirky spin on design.

French Connection


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