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IGI Series stresses growth at Jewelry Shanghai
Apr '10
World-leading gem lab International Gemological Institute (IGI) will host an industry seminar entitled "Earning Trust - Achieving Sales" April 9 at Jewelry Shanghai 2010, which runs through April 12.

The talk, which is viewed as the highlight of IGI's participation in Shanghai's premier jewelry event, will be given by Howard M Pomerantz, President of Premier Diamond Group and Global Ambassador of WFDB Mark. WFDB Mark symbolizes affiliation with the world federation of diamond exchanges.

The talk targeting owners and sales managers of major jewelry retailers from Shanghai and across China, will focus on "trust-building" and developing not just new business, but working all out to win repeat and referral business.

His talk will be the fifth in an annual series of lectures on industry topics sponsored by IGI at Jewelry Shanghai.

Speaking on the event, Marc Brauner, IGI's Hong Kong-based CEO, said growth will remain the overarching theme of China's jewelry consumer market for years to come.

"I am sure many Chinese jewelers share our view on the benefits of investing in customer trust to win the lion's share of that growth," he said. "Only China is growing on this massive scale - and Howard's presentation set out tremendous ideas on how to turn trust into capital to 'manufacture' sales again and again."

Brauner called the series a key part of IGI's education initiatives in China. Just before Chinese New Year, IGI signed an agreement with Fudan University's Shanghai Institute of Visual Art to jointly develop new gemological programs as part of the schools' jewelry design curriculum.

Besides its high-profile participation at Jewelry Shanghai, and at upcoming shows in Shenzhen and Beijing, IGI will be a major player at the Diamond Exhibition Corner in the Belgian EU Pavilion at Shanghai World Expo. The world's fair will showcase 180 countries, 230 pavilions and is expected to attract 70m visitors.

International Gemological Institute (IGI)

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