Introduction of BCtect at Bride Show – Day 2
The London Breast Clinic is at Women's World Live in Dubai this week to introduce BCtect, an innovative blood test for early detection of breast cancer, to the UAE market, just one week after it was launched in the UK.
The respected clinic, based in Harley Street in London, is already well established among women from the GCC, welcoming at least four or five women from the region every week. Breast cancer is the most common cancer affecting both Emirati and expatriate women in the UAE; 28 per cent of all female deaths in the emirates are from breast cancer, making it the second most common cause of death.
Visitors to Women's World Live, the new exhibition taking place alongside The Bride Show Dubai until Saturday 10 April at the Dubai International Exhibition Centre, are learning more about BCtect which uses blood as the sample material and detects cancer at an early stage.
The test is used alongside mammographic screenings, which can still miss cancers, especially in younger women. Current diagnostic methods have limitations in their diagnostic accuracy in females with dense breasts but the BCtect test has the potential to distinguish between benign and malignant disease and is as accurate in pre-menopausal women as in those who are post-menopausal, as well as across cancer stages and types. These unique characteristics offer improved early diagnostic capabilities in pre-menopausal females over current technologies.
“I believe that this test is the most significant development in the detection of early breast cancer in the last decade worldwide,” said Dr James MacKay, Genetic Oncologist at The London Breast Clinic.
“To be able to offer such a test as BCtect alongside regular mammography is an exciting prospect for us; increasing the pick up rate of early breast cancer in young women in especially important.”
While many women from the Middle East travel to the UK for personal checks, and can receive a mammogram and the new BCtect test for an introductory price of AED2,760 until October 2010 at The London Breast Clinic, it is hoped that women in the UAE will now be able to send their blood samples to the doctors at the clinic for testing which will be analysed alongside the mammogram results.
The team from The London Breast Clinic, which is particularly well known for its rapid diagnostic abilities, will work with any surgeries and clinics in the UAE to facilitate sending the blood samples to the UK for the BCtect test, saving patients time and money.
Women's World Live, which incorporates the Women's Healthcare exhibition, has a number of exhibitors offering free health and wellbeing checks and advice. Experts from Philips can check glucose levels, lung capacity, body mass index and blood pressure, while doctors from the Dubai Health Authority are performing bloody sugar tests and offering smoking cessation and breast cancer awareness advice.
On Friday, visitors who arrive in their gym kit will gain free entry to take part in fitness activities such as Kangoo Jumps, a class in which participants wear low impact rebound shoes to challenge balance and work leg muscles to maximum effect, flexi bar pilates by Exhale, Body Pump by Core Direction and salsa by Familia de la Salsa. Classes start at 5:30pm.
The Bride Show Dubai and Women's World Live run from Wednesday 7 April to Saturday 10 April, open from 2:30pm until 10:30pm. Children under 12 are not permitted. Entry is 10dhs per person or free if you come in gym gear to take part in Women's World Live fitness classes.
The Bride Show Dubai