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China remains MANGO's biggest challenge
Apr '10
MANGO ended 2009 with a turnover of 1,480 million euros, representing retail sales excluding VAT by company and franchise-owned stores.

In addition, the turnover for the MANGO/MNG Consolidated Group was 1,145 million euros, representing the figure for retail sales excluding VAT of MANGO stores, plus wholesale to franchises.

Given the brand's important international presence, 78% of turnover corresponds to foreign markets and the remaining 22% to the Spanish national market.

In 2009, MANGO opened 161 new stores: 8 in Spain and 153 abroad. Moreover, markets in Eastern Europe, the Middle East and Asia were consolidated, and the brand opened its first stores in Iran, Iraq, Belorussia and Guatemala.

China remains MANGO's biggest challenge. The brand is planning to open 59 points of sale in the country. In addition, company presence within Asia is strengthened with new openings in South Korea, Singapore and India. Two stores will be opening in New Delhi international Airport. Europe also remains an important market, with new stores opening in Germany, Austria, Italy, Holland, Belgium, France, Sweden, Switzerland and the UK. MANGO is increasing its presence in Latin America with new stores in Venezuela, Chile, Peru and Mexico.

In 2009, the turnover from online sales was 11.7 million euros. Customers from most of Europe, the US, Canada, Japan, Turkey and Korea can shop online. China and Russia are expected to be added to this list during 2010.

MANGO is expanding the H.E. HOMINI EMERITO menswear clothing line, which currently has 135 stores worldwide, and is planning to open H.E. points of sale in Germany, Holland and New Caledonia in 2010.

At present there are a total of 1,431 MANGO stores in 100 countries. The company will be opening its first stores in Mauritius and New Caledonia in 2010. Throughout 2010 the brand plans to open 150 more stores in locations which include Bogota, Caracas, Dubai, Kuwait, Lyon, Marrakech, Milan, Moscow, Paris and Beijing, among others.

In 2010 MANGO plans to invest 100 million euros in new openings, store refurbishments and logistics and information systems.


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Courtesy: Aditya Birla

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