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Malene chooses Vancouver to unveil Fall/Holiday collection
Apr '10
Malene Grotrian Design will launch the highly anticipated Fall/Holiday 2010 collection at the Ice Water Fashion Event exclusively in Vancouver. An evening of dramatic theatrical performances, fashion and many more special surprises at the venue District 319 on Thursday, April 29th.

Since the inception of the label in December 2008, Danish born fashion designer Malene Grotrian has been making her mark in the fashion industry. The only Canadian Designer to launch their Spring/Summer 2010 Collection at New York Fashion Week, Malene has chosen Vancouver to unveil her Fall/Holiday 2010 collection to her loyal clients, fans, friends and fashion enthusiasts. The collection was inspired by Vancouver's own weather patterns and features elements of water and ice in the fabrics and colour palette.

“For this collection I was inspired by the element of water, something Vancouver is very familiar with because of our weather,” remarks Grotrian. “It was woven in with various textures to create a cool, shiny look.” Grotrian also wanted to focus on her skillful mastery of the hourglass silhouette which is shown throughout the collection. “The clothes are tailored to cinch at the waist and enhance a woman's natural curves, instead of hiding them. We want to celebrate the female form.”

The collection campaign features the stunning model, actress and rising star, Beatrice Ilg, who has been featured in X-Men Origins: Wolverine with renowned actor, Hugh Jackman and most recently an international Coke Zero commercial receiving a lot of media attention. Beatrice is also expected to be the leading model for the upcoming Ice Water Fashion Event.

Guests will be treated to a couture fashion show, exciting theatrical performances, a chocolate couture creation, red carpet arrival and each guest will also walk away with a special gift bag containing a limited edition Malene Grotrian Design surprise and many more goodies.

As a stylish and replenishing must-have for models, designers and celebrities, FIJI Water is proud to be supporting Malene Grotrian and her Fall/Holiday 2010 Collection. FIJI Water is one of the fastest-growing brands worldwide known for its refreshing taste and soft mouth feel. A product of one of the last virgin ecosystems on the planet, FIJI Water is committed to sustainable development.

Malene Grotrian Design

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