Interviews
Amazing time for BRAVADA / Muscle Flex - CEO of BRAVADA
15 Apr '10
3 min read
BRAVADA / Muscle Flex Inc announced that BRAVADA International's Muscle Flex VATA Brasil women's workout and active wear line is to be featured in a number of high circulation national weekly publications by its partner in the line, Kim Kardashian. Kim Kardashian has aligned with BRAVADA to promote and endorse its sassy Brazilian inspired Muscle Flex VATA Brasil women's workout and active wear line. The names of the publications are not being released to ensure their exclusivity. The total circulation of the national weekly publications is about 20,000,000.
Since the BRAVADA International launch party held on April 7, 2010, sales of the Muscle Flex VATA Brasil women's workout and active wear line has accelerated significantly. The media attention derived from the BRAVADA International launch party has been on a level that could never be achieved through traditional advertising which is the rationale for orchestrating additional such events. Given the current growth of revenues associated with the Muscle Flex VATA Brasil product line, BRAVADA feels confident that it can achieve profitability on a pro forma basis by year end on the Muscle Flex VATA Brasil product alone.
“The last few weeks have been an amazing time for BRAVADA / Muscle Flex,” commented Danny Alex, founder and CEO of BRAVADA International. “We aligned with Kim Kardashian in an introduction made by Ken Collis and Tracy Keyser, founders of TLK Fusion, and Kim has been a defining factor in this company's growth. When people ask me what it is like to work with Kim Kardashian, I tell them how she has emotionally committed herself to the BRAVADA brand and most importantly, how she genuinely cares.”
Danny continued, “Sales of the Muscle Flex VATA Brasil collection have accelerated greatly since our launch party held at The Whisper Restaurant and Lounge at the Grove on April 7th hosted by Kim Kardashian. With national features for the Muscle Flex VATA Brasil collection coming in the weekly publications, I am expecting further significant growth in Muscle Flex VATA sales, especially when combined with additional promotions and events we have planned for the collection in the near future. Inventory levels have now become something we need to be cognizant of and have expedited additional Muscle Flex VATA Brasil inventory.
BRAVADA International is currently planning two additional BRAVADA sponsored parties for the summer of 2010 in conjunction with significant and well known corporate entities. These parties are a relatively low priced means of generating large scale awareness for BRAVADA / Muscle Flex brands that pay enormous dividends in advertising and exposure. BRAVADA / Muscle Flex shall provide investors with details of these events at a later date as they develop.
Since the BRAVADA International launch party held on April 7, 2010, sales of the Muscle Flex VATA Brasil women's workout and active wear line has accelerated significantly. The media attention derived from the BRAVADA International launch party has been on a level that could never be achieved through traditional advertising which is the rationale for orchestrating additional such events. Given the current growth of revenues associated with the Muscle Flex VATA Brasil product line, BRAVADA feels confident that it can achieve profitability on a pro forma basis by year end on the Muscle Flex VATA Brasil product alone.
“The last few weeks have been an amazing time for BRAVADA / Muscle Flex,” commented Danny Alex, founder and CEO of BRAVADA International. “We aligned with Kim Kardashian in an introduction made by Ken Collis and Tracy Keyser, founders of TLK Fusion, and Kim has been a defining factor in this company's growth. When people ask me what it is like to work with Kim Kardashian, I tell them how she has emotionally committed herself to the BRAVADA brand and most importantly, how she genuinely cares.”
Danny continued, “Sales of the Muscle Flex VATA Brasil collection have accelerated greatly since our launch party held at The Whisper Restaurant and Lounge at the Grove on April 7th hosted by Kim Kardashian. With national features for the Muscle Flex VATA Brasil collection coming in the weekly publications, I am expecting further significant growth in Muscle Flex VATA sales, especially when combined with additional promotions and events we have planned for the collection in the near future. Inventory levels have now become something we need to be cognizant of and have expedited additional Muscle Flex VATA Brasil inventory.
BRAVADA International is currently planning two additional BRAVADA sponsored parties for the summer of 2010 in conjunction with significant and well known corporate entities. These parties are a relatively low priced means of generating large scale awareness for BRAVADA / Muscle Flex brands that pay enormous dividends in advertising and exposure. BRAVADA / Muscle Flex shall provide investors with details of these events at a later date as they develop.
Muscle Flex Inc
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