Home / Knowledge / News / Fashion / Amazing time for BRAVADA / Muscle Flex - CEO of BRAVADA
Amazing time for BRAVADA / Muscle Flex - CEO of BRAVADA
15
Apr '10
BRAVADA / Muscle Flex Inc announced that BRAVADA International's Muscle Flex VATA Brasil women's workout and active wear line is to be featured in a number of high circulation national weekly publications by its partner in the line, Kim Kardashian. Kim Kardashian has aligned with BRAVADA to promote and endorse its sassy Brazilian inspired Muscle Flex VATA Brasil women's workout and active wear line. The names of the publications are not being released to ensure their exclusivity. The total circulation of the national weekly publications is about 20,000,000.

Since the BRAVADA International launch party held on April 7, 2010, sales of the Muscle Flex VATA Brasil women's workout and active wear line has accelerated significantly. The media attention derived from the BRAVADA International launch party has been on a level that could never be achieved through traditional advertising which is the rationale for orchestrating additional such events. Given the current growth of revenues associated with the Muscle Flex VATA Brasil product line, BRAVADA feels confident that it can achieve profitability on a pro forma basis by year end on the Muscle Flex VATA Brasil product alone.

“The last few weeks have been an amazing time for BRAVADA / Muscle Flex,” commented Danny Alex, founder and CEO of BRAVADA International. “We aligned with Kim Kardashian in an introduction made by Ken Collis and Tracy Keyser, founders of TLK Fusion, and Kim has been a defining factor in this company's growth. When people ask me what it is like to work with Kim Kardashian, I tell them how she has emotionally committed herself to the BRAVADA brand and most importantly, how she genuinely cares.”

Danny continued, “Sales of the Muscle Flex VATA Brasil collection have accelerated greatly since our launch party held at The Whisper Restaurant and Lounge at the Grove on April 7th hosted by Kim Kardashian. With national features for the Muscle Flex VATA Brasil collection coming in the weekly publications, I am expecting further significant growth in Muscle Flex VATA sales, especially when combined with additional promotions and events we have planned for the collection in the near future. Inventory levels have now become something we need to be cognizant of and have expedited additional Muscle Flex VATA Brasil inventory.

BRAVADA International is currently planning two additional BRAVADA sponsored parties for the summer of 2010 in conjunction with significant and well known corporate entities. These parties are a relatively low priced means of generating large scale awareness for BRAVADA / Muscle Flex brands that pay enormous dividends in advertising and exposure. BRAVADA / Muscle Flex shall provide investors with details of these events at a later date as they develop.

Muscle Flex Inc


Must ReadView All

EU renews GSP+ scheme for Pakistan 2 years

Apparel/Garments | On 24th Feb 2018

EU renews GSP+ scheme for Pakistan 2 years

Pakistani exporters can enjoy preferential duties on exports to the...

Surat wary of e-way bills

Textiles | On 24th Feb 2018

Surat wary of e-way bills

There is no respite for Surat’s textile manufacturers and retailers....

Retailers choose sides in Alibaba-Tencent battle in China

Apparel/Garments | On 24th Feb 2018

Retailers choose sides in Alibaba-Tencent battle in China

Two big Chinese firms— Alibaba Group Holding Ltd and Tencent Holdings ...

Interviews View All

Marazban F Velati
Sutlej Textiles & Industries limited

No training can be effective till the candidate believes in it.

Claudia Kersten
Global Organic Textile Standard

‘GOTS is a very efficient supply chain management tool, especially for...

Anavila Misra
Anavila Collection

Fashion shows are also encouraging and highlighting sustainable fashion

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Rikesh Mistry

Jupiter Comtex Pvt Ltd, established in 1973, started its textile machinery ...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Marten Alkhagen
Swerea IVF AB

Marten Alkhagen, Senior Scientist - Nonwoven and Technical Textiles of...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search