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Simple Shoes celebrates Earth Day with Biodegradable line
16
Apr '10
Simple Shoes a sustainable footwear company, happily celebrates Earth Day 2010 with its BIO.D Footwear Collection, offering consumers and eco-fashion lovers footwear that won't leave a mark on the environment.

This spring, Simple has unveiled its new men's and women's BIO.D shoe collection, featuring biodegradable soles. BIO.D products incorporate rubber, plastic and EVA (foaming material) that are manufactured using EcoPure, an organic compound that will eventually eat away at the bonds holding these materials together. This allows the midsoles and outsoles of the styles, when exposed to the moisture and heat typical of landfills, to biodegrade in 20 years as opposed to the industry average of 1,000 years.

“Our focus at Simple is to make better shoes shoes that look good and are made sustainably,” said Cielo Rios, Simple's Product Line Manager. “The BIO.D collection takes our efforts a serious step forward and we are happy to pioneer a new way to think about shoes as something that won't sit in a landfill for an eternity.”

The BIO.D collection for men and women includes classic Simple sneakers in the D-Solve for men and D-Kay for women along with a flip flop collection for the warm spring and summer months.

Simple Shoes


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