Home / Knowledge / News / Fashion / Damas unveils five-petal flowers bloom splendour jewellery
Damas unveils five-petal flowers bloom splendour jewellery
22
Apr '10
On the auspicious occasion of the South Indian Hindu festival Akshaya Tritiya, Damas launches an exotic new collection of jewels under its highly popular Kiku Pearls brand where five-petal flowers bloom in splendour amidst 18k yellow gold settings, diamonds, pearls, rubies, sapphires and emeralds presenting vibrant pendant chains, stud earrings and rings.

Akshaya Tritiya is considered to be one of the most sacred festivals due to the rare positioning of beneficial planets, which augurs eternal prosperity and success for any new beginnings made and for valuables bought on that particular day.

The Kiku Pearls special Akshaya Tritiya collection's central motif is a five-petal bloom at the heart of which is embedded a peerless round diamond brilliant set in a five-pointed star. It is ringed by rubies, sapphires or emer-alds and further encircled by large 'petals' featuring freshwater pearls.

Interspersed by sparkling diamond bril-liants their lustrous beauty is further enhanced. Damas then displays its creative touch by featuring each of its magical blossoms on large stud earrings, pendants and rings of fantasy.

Bold yet feminine, this array of festive jewels is available in three options featuring rubies, sapphires and emeralds and comes in extremely price friendly options: pendant AED 1,090, earrings AED 1,370 and ring at AED 1,090. The total set is priced at AED 3,550.

Tamjid Abdullah of Damas Jewellery commented, “We are indeed very happy to present the special Kiku Pearls Akshaya Tritiya collection. Floral inspired and visually splendorous, it perfectly reflects the joyous mood of an ancient festival. By blending a rich and colourful array of precious materials it unfurls grand options as adornment for jewellery lovers seeking opulent and extraordinary options as adornment.”

Ajay Pandey – GM Category & Marketing Head of Damas jewellery said, “Indians form one of our largest section of shoppers and the new Kiku Pearls Akshaya Tritiya collection is designed to perfectly capture the mood of the occasion. As Damas has always been sensitive to both the needs of its customers as well as to market fluctua-tions these jewels come at very attractive price options too.”

Discover Damas' floral artistry in its special Kiku Pearls Akshaya Tritiya collection now available at select Damas outlets across the UAE.

Damas


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