Interviews
News Flash
Consumer focused strategy to help grow NIKE brand
06 May '10
5 min read
• Running - with approximately $2.1 billion in revenue, NIKE's original category continues to be the source for key innovations including Flywire, Lunar Cushioning, and Nike+ enabled footwear. Nikeplus.com is the world's largest running club with close to 3 million registered members and Lunar Glide continues to expand the category's growth opportunities.
• Sportswear - the Company's largest category at about $4.9 billion continues leveraging new performance ideas from the six sports categories as well as franchise products like the Air Force 1 (which sells 15 million pairs a year 25 years after its debut).
• Women's Training - with nearly $740 million in sales and the number one position in women's training footwear in the U.S. and the top five European markets, a new generation of NIKE Free footwear - designed to strengthen the body and improve fitness by activating the core - in concert with the Company's strongest ever apparel offering continues to drive growth in this category.
NIKE Brand - Geographic Opportunities
The Company announced plans to grow the NIKE Brand in all six of its geographies including driving mid single-digit growth through broader expansion in its developed geographies (North America, Western Europe, and Japan), targeting an additional $3.0-3.5 billion of annual revenue by the end of fiscal 2015. Additionally, NIKE plans to invest aggressively in its developing market geographies (Greater China, Central & Eastern Europe, and Emerging Markets) targeting low double-digit growth and an additional $3.0-3.5 billion of annual revenue by the end of fiscal 2015.
NIKE, Inc. - Direct to Consumer
In discussing its Direct to Consumer business, the Company outlined plans to open approximately 250-300 new NIKE-branded stores worldwide over the next five years to elevate the consumer experience and position the brand in the world's premium shopping locations, as well as drive accelerated growth in digital commerce, leveraging the explosive growth of NIKEiD. Given these efforts, NIKE, Inc. expects mid-teens growth in its Direct to Consumer Business which should contribute an additional $2.2-2.6 billion by 2015.
Also highlighted was an increased focus on working with retail partners to create more elevated and differentiated consumer experiences including execution of category-segmented concepts within key markets. NIKE's wholesale business model is expected to continue to be the primary driver of long-term growth, with retail partners still expected to account for more than 80 percent of the Company's overall business by 2015.
To build and strengthen its global retail presence, NIKE, Inc. announced plans to invest $500-600 million in capital over the next five years to develop the Direct to Consumer business and build capabilities to support both owned and wholesale retail productivity and performance.
Click here for more details.
• Sportswear - the Company's largest category at about $4.9 billion continues leveraging new performance ideas from the six sports categories as well as franchise products like the Air Force 1 (which sells 15 million pairs a year 25 years after its debut).
• Women's Training - with nearly $740 million in sales and the number one position in women's training footwear in the U.S. and the top five European markets, a new generation of NIKE Free footwear - designed to strengthen the body and improve fitness by activating the core - in concert with the Company's strongest ever apparel offering continues to drive growth in this category.
NIKE Brand - Geographic Opportunities
The Company announced plans to grow the NIKE Brand in all six of its geographies including driving mid single-digit growth through broader expansion in its developed geographies (North America, Western Europe, and Japan), targeting an additional $3.0-3.5 billion of annual revenue by the end of fiscal 2015. Additionally, NIKE plans to invest aggressively in its developing market geographies (Greater China, Central & Eastern Europe, and Emerging Markets) targeting low double-digit growth and an additional $3.0-3.5 billion of annual revenue by the end of fiscal 2015.
NIKE, Inc. - Direct to Consumer
In discussing its Direct to Consumer business, the Company outlined plans to open approximately 250-300 new NIKE-branded stores worldwide over the next five years to elevate the consumer experience and position the brand in the world's premium shopping locations, as well as drive accelerated growth in digital commerce, leveraging the explosive growth of NIKEiD. Given these efforts, NIKE, Inc. expects mid-teens growth in its Direct to Consumer Business which should contribute an additional $2.2-2.6 billion by 2015.
Also highlighted was an increased focus on working with retail partners to create more elevated and differentiated consumer experiences including execution of category-segmented concepts within key markets. NIKE's wholesale business model is expected to continue to be the primary driver of long-term growth, with retail partners still expected to account for more than 80 percent of the Company's overall business by 2015.
To build and strengthen its global retail presence, NIKE, Inc. announced plans to invest $500-600 million in capital over the next five years to develop the Direct to Consumer business and build capabilities to support both owned and wholesale retail productivity and performance.
Click here for more details.
NIKE Inc
Popular News
Leave your Comments
Editor’s Pick
Esteemed Clients
-Ltd..jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Thermore (Far East) Ltd.")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)")
.jpg?tr=w-120,h-60,c-at_max,cm-pad_resize,bg-ffffff "Taiwan Textile Federation (TTF)")
