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Verschueren wins Grand Prize at Fashion & Photography Festival
May '10
The 25th International Fashion and Photography Festival in Hyères, sponsored by LVMH, proved an exciting stage for visionary contemporary creativity.

The Fashion Jury headed by Dries Van Noten awarded the Grand Prize to Alexandra Verschueren of Belgium.

Her stunning women's collection was inspired by Japanese origami, from which she borrowed 3D cutting and folding techniques. Bonded to more traditional clothes, these unusual forms create volumes, textures and openwork motifs that transform the silhouette.

The City of Hyères Public Prize went to Tsolmandakh Munkhuu of Mongolia for an entirely black womenswear collection.

Mystical and theatrical, she revisits the codes of Buddhist culture. Embroidered and cutout motifs of skeletons or skulls are combined with effects created by draping, pleats and superposition.

The Photography Jury Grand Prize was awarded to Yann Gross and Matthieu Lavanchy, both of Switzerland.

Matthieu Lavanchy's dramatic images showed scenes including a mattress barrier or a living room covered by swatches of red wool. Inspired by the work of a psychologist, spy movies and odd news bits, his work embodies the theory of conspiracy and persecutional folly.

The fruit of a meeting with skateboarders in Uganda, the "Kitintale" series of photographs by Yann Gross examines the spirit, which has become an expression of identity and solidarity in a working-class suburb of Kampala.

This year's show revealed a rich pool of future talent, once again providing young artists with tremendous visibility and contact with both professionals and the public. LVMH's support for this event resonates with the Group's longstanding commitment to creative talent.


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