Home / Knowledge / News / Fashion / French Craft to design SKECHERS leather goods line
French Craft to design SKECHERS leather goods line
14
May '10
SKECHERS USA, Inc., a global leader in the lifestyle footwear industry, announced that it has signed a licensing agreement with French Craft Leather Goods Co., Inc. to design, produce and distribute a SKECHERS-branded line of leather goods and accessories for men, women and kids. The new line of belts, buckles and wallets will hit retailers in June 2010.

“Over the last 18 years, the SKECHERS brand has grown to become a global leader in lifestyle footwear,” said Michael Greenberg, president of SKECHERS. “And now SKECHERS' brand recognition is bigger than our core product, making this the perfect time to expand our licensing program into new categories. We couldn't ask for a better partner than French Craft to help SKECHERS meet the needs of our consumers from head-to-toe and beyond.”

“French Craft is excited to be joining the SKECHERS family as a leather goods licensee,” began Andy Fox, president of French Craft. “We're confident that this line will provide SKECHERS consumers with the perfect way to complement and accessorize the footwear and brand they love so much.”

Embracing the SKECHERS style and image, belts and wallets in the new trend-right collection will be constructed using full grain leather, split leather, suede, cotton, or nylon with a focus on contemporary embellishments and accents. Buckles will be cast in zinc, steel or brass. Additionally, the wallet line will include an assortment of trifolds, bifolds, credit card cases, front pocket wallets, checkbook wallets, pass cases and children's coin purses.

“French Craft represents a strong addition to our fast growing portfolio of best-in-class licensees,” explained Paul Flett, senior vice president of licensing at SKECHERS. “Through this partnership we will develop synergic accessory products that complement our brand proposition. This ultimately helps us meet increasing consumer demand for SKECHERS across exciting new product categories.”

SKECHERS belts, buckles and wallets will be available in fine independent department, specialty and sporting goods stores throughout the United States and Canada.

In addition to French Craft, SKECHERS has partnered with licensees to produce a wide range of products including children's apparel, sunglasses, legwear, medical scrubs, backpacks and bags. The Company is currently negotiating with additional licensees both domestic and abroad and continues to seek out partnerships and opportunities that will bring the SKECHERS brand to new product segments around the globe.

SKECHERS USA Inc


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Amit Jain
Shingora Textiles Ltd

‘In terms of fabric, the fastest growing category for us is a blend of...

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Mohammad Mamun Ar Rashid
UL VS Bangladesh Ltd

Productivity, creativity and innovation play a vital role in the growth of ...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Paolo Crespi

For.Tex is an Italy-based leading producer of dyes and thickeners, and is...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Tony Ward
Tony Ward

"You have to truly understand what your client wants, know her needs, what ...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search