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Outspoken captures Fergie's bold & magnetic appeal
May '10
Avon Products, Inc. is proud to be the exclusive Fragrance and Cosmetics sponsor of BlackBerry presents The Black Eyed Peas "The E.N.D. World Tour 2010," with Bacardi, as the Official Spirit sponsor. The sponsorship comes on the heels of the company's announcement that it partnered with The Black Eyed Peas front-woman Fergie to collaborate on a fragrance, called "Outspoken." The fragrance, to be available exclusively through over 6 million Avon Representatives worldwide, is scheduled to launch in Western Europe in May 2010, followed by launches in North America, Latin America and other global markets in the coming months.

"We are so excited to be sponsoring The Black Eyed Peas as they embark on what promises to be a groundbreaking global concert tour," says Tracy Haffner, Vice President of Global Fragrance Marketing and Strategic Alliances. "It's been such a pleasure welcoming Fergie into the Avon family, and we're thrilled to support her in the incredible endeavors that make her such a SUPERstar."

Fergie, a multi-talented singer, songwriter, fashion designer and actress, worked closely with Avon to design this fragrance, which exudes independence, confidence and femininity. "Outspoken" captures Fergie's bold expression and magnetic appeal in a floral fruit fragrance with a raw, sexy, unexpected edge.

"Outspoken is for the woman who needs no introduction," says Fergie. "She is fearless… true to herself and her beliefs. She knows what she wants and isn't afraid to ask for it or speak her mind. The scent is bold with a Rock-n-Roll Boudoir vibe that will shock you."

At select stops along the tour, Avon will host an exclusive "Outspoken" booth, where concert attendees can sample Fergie's fragrance firsthand. As part of this interactive experience, guests can also learn more about "Outspoken" and Avon through videos and websites.

In addition, The Black Eyed Peas leader will.i.am collaborated with Fergie on an exclusive music track for the upcoming "Outspoken" commercial. Will.i.am produced, composed and recorded it specifically for the Avon "Outspoken" fragrance campaign. Fans will get a chance to hear the song playing in the "Outspoken" booth at select tour stops as well.

Avon joins The Black Eyed Peas global tour kick off in Ireland and will continue with additional dates in Europe, North America, Central and South America, Asia and Australia.

Avon Products Inc

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