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Aquascutum hires Joanna Sykes as Design Director
May '10
Aquascutum announce the appointment of Joanna Sykes as Design Director for Women's, Men's and Accessories.

Sykes says of her appointment:“To be working at the design helm of a brand with global recognition and over 150 years of history is incredibly exciting for me. Cary Grant, Sophia Loren, Greta Garbo and Humphrey Bogart were all dedicated Aquascutum customers. My aim is to continue to create beautiful, relevant, understated clothes and accessories with subtle detail and the unconventional sexiness for which I am known. I want to combine this with a respect for Aquascutum's heritage, an appreciation of the ground breaking fabrics the brand has pioneered and of course a celebration of the tailored suit, outerwear and the iconic trench coat.”

Belinda Earl, Chief Executive of Aquascutum states:“We are delighted to announce Joanna's appointment as Designer Director. Joanna has a fantastic eye for detail and cut and she produces clothes we would all want to wear – a perfect fit for Aquascutum. We are also exceptionally pleased that a young British Designer will continue to direct the design of this iconic British brand. Whilst it is too soon for Aquascutum to be showing at London Fashion Week in September, Joanna's influence in the brand will begin as of now and be fully reflected in the men's, women's and accessories collections next year.”

Sykes graduated with 1st class honours from Central St. Martins in 2001 and after six years designing for Giorgio Armani and Alberta Ferretti, she launched her eponymous label in London in 2007. Most recently Sykes was awarded a second season of the New Generation Designer support from the British Fashion Council. The Sykes collection sells to a select group of the best retailers around the world. Joanna will continue to produce her own label alongside her role at Aquascutum.

Aquascutum makes some of its outerwear in England at our Corby, Northamptonshire factory underscoring the company's support of the British textile industry and ensuring impeccable standards are maintained.


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