Home / Knowledge / News / Fashion / Aquascutum hires Joanna Sykes as Design Director
Aquascutum hires Joanna Sykes as Design Director
17
May '10
Aquascutum announce the appointment of Joanna Sykes as Design Director for Women's, Men's and Accessories.

Sykes says of her appointment:“To be working at the design helm of a brand with global recognition and over 150 years of history is incredibly exciting for me. Cary Grant, Sophia Loren, Greta Garbo and Humphrey Bogart were all dedicated Aquascutum customers. My aim is to continue to create beautiful, relevant, understated clothes and accessories with subtle detail and the unconventional sexiness for which I am known. I want to combine this with a respect for Aquascutum's heritage, an appreciation of the ground breaking fabrics the brand has pioneered and of course a celebration of the tailored suit, outerwear and the iconic trench coat.”

Belinda Earl, Chief Executive of Aquascutum states:“We are delighted to announce Joanna's appointment as Designer Director. Joanna has a fantastic eye for detail and cut and she produces clothes we would all want to wear – a perfect fit for Aquascutum. We are also exceptionally pleased that a young British Designer will continue to direct the design of this iconic British brand. Whilst it is too soon for Aquascutum to be showing at London Fashion Week in September, Joanna's influence in the brand will begin as of now and be fully reflected in the men's, women's and accessories collections next year.”

Sykes graduated with 1st class honours from Central St. Martins in 2001 and after six years designing for Giorgio Armani and Alberta Ferretti, she launched her eponymous label in London in 2007. Most recently Sykes was awarded a second season of the New Generation Designer support from the British Fashion Council. The Sykes collection sells to a select group of the best retailers around the world. Joanna will continue to produce her own label alongside her role at Aquascutum.

Aquascutum makes some of its outerwear in England at our Corby, Northamptonshire factory underscoring the company's support of the British textile industry and ensuring impeccable standards are maintained.

Aquascutum


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Top executives
Textile industry

Knowledge sharing platform needed for sustainable water management

Stefan Warnaar
Peak to Plateau

People are willing to pay for quality and performance

Jim Desai
Blaiva Fabricaa

Fashion industry likely to remain labour-intensive in coming years

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Riddhi Jain

Conceived in Europe and curated in New Delhi, NeceSera is a...

Sugandha Bhardwaj

<div>New Delhi-based Brinjal Designs Pvt Ltd manufactures home furnishing...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Samar Firdos
Arvind Ltd

<b>Samar Firdos</b>, Chief Manager (Design) at Lifestyle Apparel Denim...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search