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Bestseller introduces European Vero Moda brand
May '10
Vero Moda, the European brand synonymous to fast fashion, created an exceptional fashion show at the Palladium, High Street Pheonix and the crème de crème of the fashion world were present. The official launch of Vero Moda in India was a night beyond parallel that saw the best walk in ushering a new era of style, elegance and grace.

The stage was set and it was set ablaze as one saw the Fashion Glitterati walk the runway. Lara Dutta walked in thus epitomizing what the Vero Moda brand stands for- dynamism with a hint of class and effervescence with a hint of demure. Dia Mirza mirrored a true blue Vero Moda fashion sense as she walked in looking ravishing in a stylish Vero Moda number that set temperatures soaring.

Manish Malhotra and Rocky S decided to walk the talk of fashion as they strutted in looking crisp, cool and flamboyant.

Speaking at the party post the fashion show Mr. Prashant Aggarwal, Managing Director, Bestseller Retail India said, “Vero Moda is dynamic and vibrant. It gives the Fashion lovers the opportunity to be prepped with the latest fashion trends. The launch of Vero Moda in India will herald a new wave in the Fashion circuits and help women approach Fashion attire with a never before poise, élan and style.”

Bollywood designer Manish Malhotra commented, “Styling consumers with Vero Moda makes me feel peppy and young and walking the ramp with them is a first and unique experience for me. The European trend of casual and chic is an excellent blend styles. I am glad to see Vero Moda come to India and abridge the Indian & European fashion worlds.”

The stunning Lara Dutta felt that walking for Vero Moda came to her naturally as it reflected her style. “I am a lady who has a girl somewhere hidden in her; Vero Moda helps me to dress up both with equal style. I can be moody and my moods reflect in the clothes I wear. Vero Moda understands that women like me want to mix around yet stand out. While it makes me look endearing on one day it will make me look celestial on another. It makes me look real yet divine. It is meant for women like me, women who pleasurable, chic and fabulous”

The party also saw Genelia D'Souza adding to the charm by walking in wearing an adorable number. And just when you felt that that was all, we had the ravishing Shamita Singha and attractive Jesse Randhawa take to the ramp in delectable numbers.

The Fashion show then culminated into a party that was attended by the tasteful best, be it Neha Dhupia, Jiah Khan or Shamita Shetty, the night saw all of them under one roof- that of Vero Moda.

Vero Moda

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