• Linkdin
Maximize your media exposure with Fibre2Fashion's single PR package  |   Know More

Heidi continues to inspire Destination with her sense of style

19 May '10
2 min read

Summer lines of Lavish by Heidi Klum for A Pea in the Pod and Loved by Heidi Klum for Motherhood Maternity have arrived in stores and online. Destination Maternity's partnership with Heidi Klum marks the largest celebrity initiative by a maternity chain to date.

Building on the success of the spring lines, which debuted at Heidi Klum's Biggest Baby Shower at Destination Maternity in February during New York Fashion Week, the supermodel, supermom, executive producer of Project Runway and fashion icon has designed follow-up collections for summer. The collections stay true to Heidi's knowledge and experience of style, comfort and practicality during pregnancy.

The summer line of Lavish by Heidi Klum for A Pea in the Pod features 13 sophisticated styles made from fine, soft fabrics in great flattering fits.

The summer line of Loved by Heidi Klum for Motherhood Maternity features 10 affordable mix-and-match pieces that offer today's mom-to-be hip styles that are the ultimate in comfort, versatility, and fun.

"My second collections for Lavish and Loved are ready for delivery," said Ms. Klum. "They are all about making you feel beautiful inside and out; being pregnant shouldn't stop you from being fashionable and feeling great about your changing body. It's an exciting journey."

"Heidi continues to inspire us with her sense of style and creative energy," said Ed Krell, Chief Executive Officer of Destination Maternity Corporation. "Our customers are clearly connecting with her designs, and we're all excited about what's next."

Destination Maternity Corporation

Leave your Comments

Esteemed Clients

TÜYAP IHTISAS FUARLARI A.S.
Tradewind International Servicing
Thermore (Far East) Ltd.
The LYCRA Company Singapore  Pte. Ltd
Thai Trade Center
Thai Acrylic Fibre Company Limited
TEXVALLEY MARKET LIMITED
TESTEX AG, Swiss Textile Testing Institute
Telangana State Industrial Infrastructure Corporation Limited (TSllC Ltd)
Taiwan Textile Federation (TTF)
SUZHOU TUE HI-TECH NONWOVEN MACHINERY CO.,LTD
Stahl Holdings B.V.,
Advanced Search