Semi-finalists for Pantene Hair Star Contest announced

21 May '10

5 min read

"Pantene was the shampoo my family and I used when I was growing up," said Mercedes. "We continue to use Pantene today, and entering the first Reality Hair Star search was only natural for me."

Rachel Guest, Age: 19, Hometown: Oakville, Ontario
Rachel is currently a full-time student studying radio and television broadcasting.

"I am so grateful to be chosen as a semi-finalist in Pantene's search for the First Reality Hair Star – it's surreal," said Rachel. "Not only will I have a chance to be a star, I am one of only two people representing Canada in the contest, which makes it even more exciting!"

Sandy Tran, Age: 20, Hometown: S. San Francisco, California
Sandy is currently a full-time student.

"I've finally learned to embrace the hair that I have and, as a result, embrace my identity and who I am," said Sandy. I should be the world's first Reality Hair Star because I have hair that can be versatile in its styling but is true to its roots."

Sara Schmitt, Age: 24, Hometown: Cedar Rapids, Iowa
Sara works as a personal shopper.

"I am so excited to be chosen as a semi-finalist in Pantene's search for the First Reality Hair Star," said Sara. "Reality stars are dynamic and keep your attention. My hair and personality are a perfect fit."

Valerie Castillo, Age: 28, Hometown: Tulsa, Oklahoma
Valerie is currently a grad student and works as a college recruiter.

"After years of struggling with curls, I've learned to love them with the help of the right products," said Valerie. "I think the new Pantene collection will be a great compliment to my hair and make it look its best."

Each of the 12 semi-finalists received an all-expense paid trip to New York City on May 12, 2010 for an advertising test shoot. Pantene Celebrity Stylist and Global Ambassador, Danilo, was on-hand to provide a style consultation for each of the women. One woman will be selected the ultimate winner and will star in Pantene's live ad with Stacy London.

"I'm really excited to be involved in such a revolutionary project," commented London. "The world's first reality hair star will prove the power of New Pantene on live TV, so make sure to tune in to see what happens!"

With its new understanding of hair's unique inter-fiber relationships, a critical factor in product performance that influences how ingredients work on hair, Pantene reinvented its entire brand structure. New Pantene includes an updated ingredient list, tailored systems, new packaging and new fragrance.

New Pantene solutions are custom created to deliver outstanding product performance based on four unique hair structures and end-benefits. New Pantene utilizes advanced ingredients and customized solutions for Fine, Medium-Thick, Curly, and Color-Treated hair, with shampoos, conditioners, styling products and treatments, including options designed to work together to deliver long-lasting results.

Pantene

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