Four-day of fashion to set new standards in world of fashion

24 May '10

4 min read

Charles Vögele Fashion Days Zurich takes place from 3rd to 6th November 2010, with international and Swiss designers showcasing their collections during the course of the many shows that feature over the four days. Among them are well-known greats such as Guido Maria Kretschmer from Germany and New York-based Alexander Wang, while Hollywood actor, Penelope Cruz, will open the event with her sister, Monica. Tickets for the individual show programmes are already on sale.

The four-day Charles Vögele Fashion Days Zurich event is set to host a great many Swiss and international designers who will be staging their 2011 spring collections. Hollywood actor, Penélope Cruz, and her sister Monica will be showing their exclusive collection designed for the headline sponsor for the first time at the “Opening Night“ in the Industrial Hall at Puls 5, which seats up to a thousand people.

German designer, Guido Maria Kretschmer, who is currently tipped to be one of the most successful newcomers emerging from the European fashion scene, will also be exhibiting at Fashion Days. He has already presented his first collection at fashion shows in Tokyo and Shanghai.

In 2004 Kretschmer founded his own fashion label, Guido Maria Couture, where the accent is on exclusive day wear and evening wear, jewellery and accessories. He believes elegance to be the last luxury left to us, as it allows us to gaze in wonder.

Prominent followers include Alexandra Maria Lara, Jasmin Tabatabai, Martina Gedeck, Jane Seymour and Charlize Theron. Several well-known Swiss designers have also confirmed their attendance at Fashion Days Zurich: Lella Scherrer, Tran Hin Phu, KAZU, Saro, Brambilla, Portenier Roth, Aleksandra Wisniewska and Aluar Balagan (more information on the individual designers including photos is available at www.charlesvoegele-fashiondays.com/designer).

Marionnaud will be in attendance, partnering Fashion Days as exclusive make-up artists to the show and bringing their own team of cosmetics experts.

The team will have star support from international make-up artist, Daniel Chavez of Sma shbox.

Alexander Wang guest at Swiss Textiles Award ceremony
Featuring alongside the individual designers' show programmes are the presentations of two acclaimed fashion prizes - the “Swiss Textiles Award“ and “annabelle Award“ – to be held in separate ceremonies on the Thursday and Friday evening respectively. Following on from the Swiss Textiles Award presentation, New York-based Alexander Wang will be presenting his latest collection as a designer whose star is very much in the ascendant and winner of the 2009 Swiss Textiles Award.

A native Californian, Alex moved to New York at the age of 18 where he attended Parsons Design School and undertook a variety of internships. In 2005 and in only his second year as a student, Alex designed his first collection under his own label, Alexander Wang, which predominantly featured knits. He launched his first full women's collection in 2007; in 2008 he was the recipient of the Vogue/CFDA Fund and in 2009 was recognised by his peers as the winner of the “CFDA Swarovski Women's Wear Designer of the Year“ award.

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