Home / Knowledge / News / Fashion / YMI collaborates with Dr. Hollywood
YMI collaborates with Dr. Hollywood
24
May '10
Chart topping recording artists, Dr. Hollywood, are lending their upcoming single, “Smashing Bottles,” to YMI's upcoming Fall 2010 Campaign Video. The song, featured on their upcoming album, is sure to become an instant party anthem that not only embodies the musical pulse that Dr. Hollywood pumps, but the fun loving, outgoing persona that is the YMI consumer. Appropriate for a group that climbed to the top of the charts with the hit song “We Run L.A”, the campaign video was shot on location at Olvera Street, located in the heart of Downtown Los Angeles. Excited about the collaboration, Dr. Hollywood's Lex Larson says, “We are honored to be part of the YMI campaign, 'Smashing Bottles' has an uplifting fun theme that fits perfect into the video.”

The video features a behind the scenes look at two YMI clad models as they take a break from their photo shoot to discover this historic area of L.A. As the models let loose “Smashing Bottles” lyrically narrates their journey. The group's ability to create chart topping hits that garner massive radio play gives YMI the opportunity to allow its product to be reinforced in the consumers mind each and every time they hear a Dr. Hollywood hit such as; “Smashing Bottles”, “We Run L.A. or “Breakfast at Tiffany's” on their local radio station.

Unique to the music scene, Dr. Hollywood lead singer Louie Rubio and rapper Lex Larson are the only unsigned artists on national rotation for major radio stations such as KIIS FM and Power 106 FM with their smash hit “We Run L.A.” The duo originally formed Dr. Hollywood to produce for other local talent. The duo then partnered with Grammy-winner Richard “Segal” Huredia and began to work on their brand of electro-rap. Their first single “We Run L.A.” quickly became a smash hit and the theme for the L.A. Lakers; it still enjoys extensive radio rotation into the summer of 2010.

YMI JEANSWEAR is one of the leading nationally advertised junior/young contemporary brands. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI is distributed at better department and specialty stores nationwide.

YMI JEANSWEAR


Must ReadView All

Indian textile & apparel exports fall 13% in Jan 2018

Textiles | On 17th Feb 2018

Indian textile & apparel exports fall 13% in Jan 2018

A decline of 13 per cent year-on-year has been observed in the...

Brazilian cotton prices move up in first fortnight

Textiles | On 17th Feb 2018

Brazilian cotton prices move up in first fortnight

Cotton prices rose in Brazil in the first fortnight of February, as...

Courtesy: OrganoClick

Textiles | On 17th Feb 2018

OrganoClick introduces OrganoTex for water repellency

OrganoClick has introduced OrganoTex, a textile impregnation product...

Interviews View All

Viral Desai
Zenitex Mill Pvt Ltd

Full of green energy

Headhonchos
Indian fashion industry

Cotton consumption will keep growing in the Indian fashion industry

Subhashini Srinivasan
The S Studio

Ethnicwear market will see an upward trend if uniqueness and quality are...

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Giorgio Mantovani
Corman S.p.A

Giorgio Mantovani, MD of Corman, with a presence in both Milano and New...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Pranav Mishra
Huemn

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.3%
No
12.9%
Skip
16.8%

Total Votes: 101

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.4%
No
29.7%
Skip
6.9%

Total Votes: 101

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.1%
No
8.9%
Skip
3.0%

Total Votes: 101

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.2%
No
7.9%
Skip
8.9%

Total Votes: 101


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search