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YMI collaborates with Dr. Hollywood
May '10
Chart topping recording artists, Dr. Hollywood, are lending their upcoming single, “Smashing Bottles,” to YMI's upcoming Fall 2010 Campaign Video. The song, featured on their upcoming album, is sure to become an instant party anthem that not only embodies the musical pulse that Dr. Hollywood pumps, but the fun loving, outgoing persona that is the YMI consumer. Appropriate for a group that climbed to the top of the charts with the hit song “We Run L.A”, the campaign video was shot on location at Olvera Street, located in the heart of Downtown Los Angeles. Excited about the collaboration, Dr. Hollywood's Lex Larson says, “We are honored to be part of the YMI campaign, 'Smashing Bottles' has an uplifting fun theme that fits perfect into the video.”

The video features a behind the scenes look at two YMI clad models as they take a break from their photo shoot to discover this historic area of L.A. As the models let loose “Smashing Bottles” lyrically narrates their journey. The group's ability to create chart topping hits that garner massive radio play gives YMI the opportunity to allow its product to be reinforced in the consumers mind each and every time they hear a Dr. Hollywood hit such as; “Smashing Bottles”, “We Run L.A. or “Breakfast at Tiffany's” on their local radio station.

Unique to the music scene, Dr. Hollywood lead singer Louie Rubio and rapper Lex Larson are the only unsigned artists on national rotation for major radio stations such as KIIS FM and Power 106 FM with their smash hit “We Run L.A.” The duo originally formed Dr. Hollywood to produce for other local talent. The duo then partnered with Grammy-winner Richard “Segal” Huredia and began to work on their brand of electro-rap. Their first single “We Run L.A.” quickly became a smash hit and the theme for the L.A. Lakers; it still enjoys extensive radio rotation into the summer of 2010.

YMI JEANSWEAR is one of the leading nationally advertised junior/young contemporary brands. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI is distributed at better department and specialty stores nationwide.


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