BTS – successful event

25 May '10

4 min read

On 12-13 May 2010 the Poznan International Fair hosted a spring edition of the BTS Fair of Shoes, Leather and Leather Goods,where the latest Autumn-Winter 2010/2011 season collections were presented.

Trend and Tech
The exposition of the fair was divided into two subject fields: Trend and Tech, which presented market novelties and fair premieres. They included the collections of footwear, apparel and leather goods, as well as leather, components, footwear accessories, leatherware and machines and technologies dedicated to footwear and leather industry signed by more than 80 brands.

533 professional visitors reviewed the offers of the Polish, Italian and Portuguese exhibitors. The BTS fair offered two days of business meetings, contracts and finished collections of footwear, apparel and accessories, as well as a platform for educational purposes and exchange of experience.

Trade know-how
Apart from miscellaneous exhibitions, another of the fair's strong points was a content-related program of training events prepared in cooperation with the partners; it was met with a large interest of the visitors professionally connected with the footwear and leather trade. Specialist seminars and lectures of the experts provided traders and producers with trade know-how on fashion tendencies in footwear for the Autumn-Winter 2010/2011 season, as well as practical advice and guidelines on making sales talks with difficult customers and on the successful selling of footwear in a shoe store. The seminars took place in a specially dedicated area - speaker's corner in pavilion 3.

The trade meeting organized on the first day of the fair by the Polish Chamber of Leather Industry gave an opportunity to exchange views, opinions and experience on the existing and future condition of the trade, as well as the fair's development direction.

The BTS relaxation area was a perfect place, where the visitors could find some rest and for business talks having a cup of aromatic coffee. On the other hand, the Trade Evening, which attracted the exhibitors and the traders, was a fantastic opportunity to integrate the community.

Prestigious MTP trophies for the Best
The products presented at the fair, which demonstrated top quality, attractive design and innovative technological solutions, were awarded at the ceremonial Award Gala with the most prestigious trophy of the Poznan International Fair – MTP Gold Medal. It is one of the most prestigious quality awards in Poland. During the BTS edition in May, the Competition Jury awarded 6 products submitted to the competition by 5 companies.

List of products awarded with the MTP Gold Medal
1. PORTO Cow leather fancy goods
Zaklad Garbarski s. c. H. Adamczak, A. Kucharczyk, Radom

2. Hygienic pads for trying on footwear
PPU ANDER PANTYHOSE & STOSKINGS, Tarnowskie Góry

3. Kindergarten children's shoe, model 22-3040
REN BUT Sp. z o.o., Warszawa

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