Home / Knowledge / News / Fashion / Guidone to redefine time with new watch collection
Guidone to redefine time with new watch collection
Jun '10
Denis Guidone, one of Italy's rising design stars, will be at Fitzsu, 7970 Melrose Ave., on June 26, 2010, for an all day event called Redefining Time. Guidone will be introducing his newest additions to his world recognized watch collection designed for Nava Design. The Nava Design watch collection will also be launched on the fitzsu website.

Minimalism and irony define Guidone's approach to watch design. Minimally, his watches' simple doodles or shapes make you want to watch, not the time, but the playful changes in graphics created by the passage of time. Ironically, his watches are not about the rational telling of time but lack of expected characteristics to allow you to be exact about what time it is. Meant to be accessories more than serious timepieces, Guidone's watches reflect their relevance in today's world as a primary source for accurate time. "I don't like to design watches, what I really like is to design time," says Guidone.

Fitzsu's website and brick and mortar store hosts events throughout the year to bring excitement to the objects they sell and to demonstrate their thoughtful design and functionality. Having Guidone and the entire Nava watch collection accessible to the L.A .public is part of an all day event that includes a brunch time, snack time and cocktail time. "Because our customers may not all be able to go around the world and immerse themselves in design as we do, we try to immerse them as much as we can here," says Fitz, owner of Fitzsu.

For additional information on the Redefining Time event, the designer Denis Guidone or the Nava watches, or to schedule an interview with the designer while he is in Los Angeles, please contact Su Sazama or visit www.fitzsu.com. The watches are available at the Melrose store and on line.

Denis Guidone works in Milan, Italy in architecture, design and visual communications. He is the recipient of numerous awards including the Bruno Munari National Award and is the winner of the Los Angeles 2008 International Design Award in Accessory - Watches for his Nava watch Ora Unica. His watch collection for Nava Design includes the Ora, Ora Unica, Ora Lattea and Tempo Libero.


Must ReadView All

FDI in Vietnamese textile-garment projects on the rise

Apparel/Garments | On 24th Jun 2018

FDI in Vietnamese textile-garment projects on the rise

The European Union-Vietnam Free Trade Agreement and the Comprehensive ...

Courtesy: Alizilla

Apparel/Garments | On 24th Jun 2018

Alibaba Group sets up office in Kuala Lumpur

Strengthening its commitment to Malaysia, Alibaba Group has set up an ...

Bombay Dyeing plans to wind up Indonesian JV

Textiles | On 24th Jun 2018

Bombay Dyeing plans to wind up Indonesian JV

Bombay Dyeing & Manufacturing Co Ltd plans to wind up its loss making ...

Interviews View All

Rahuul Jashnani

‘Online economy has changed the whole dynamics of buying habits.’

Sonia Agarwal

‘The terms eco-friendly and organic are common but everyone perceives them ...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Erik Sy

Manila-based CustomThread is a start-up offering premium custom apparel...

Urmil Arya

Sushila International, a well established textile organisation established ...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Urs Stalder
Sanitized AG

Urs Stalder, CEO, Sanitized AG, talks about the increasing use of hygiene...

Paolo Ocleppo
Sandvik Hyperion

Paolo Ocleppo, Rotary Cutting Segment manager, Sandvik Hyperion discusses...

Mohammad Hassan
Biax Fiberfilm

About one in every 20 patients picks up an infection while hospitalised....

Igor Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Akta Adani
India Boulevard

India Boulevard is a San Francisco-based curated fashion marketplace that...

Prathyusha Garimella
Prathyusha Garimella

Hyderabad-based designer <b>Prathyusha Garimella</b> is known for blending ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search