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India : Living in luxury with Louis Philippe
November 18, 2005 |  |
Super-premium apparel leader Louis Philippe has a totally new and exciting consumer experience by offering a wide range of exclusive apparel and accessories for every occasion from luxury to formal, informal and party wear.
Louis Philippe is the biggest super premium brand with a large base of consumers. The consumers display strong loyalty to the brand and have been buying different categories of apparel and accessories of Louis Philippe.
Today, based on consumer research, and the fast-growing demand for Louis Philippe garments from younger consumers, the brand has expanded its offering with exciting and special apparel and accessories ranges. Also, this is a consumer with multiple wardrobes. The consumer has a sport wardrobe for his morning jog, a work wear wardrobe, a semiformal wardrobe for an evening with friends and a party wardrobe for the wilder nights. In addition, he would love it if all of this were available in one brand which understands his taste and guarantees quality.
As a super premium brand, with international lineage, Louis Philippe is completely integrated into the international fashion cycle as it moves through the fashion capitals of the world. For the summer of 2005, Louis Philippe launched the "Spirit of Italy" collection, which showcased the latest fashion colour — pink, which took menswear by a storm. Louis Philippe also presented to its consumer a unique summer look — pink shirts coordinated with white trousers.
For winter 2005, in line with the strong "retro" influence sweeping fashion, Louis Philippe unveiled the "Blue Notes" collection inspired by the jazz of the sixties and seventies and interpreted in modern and contemporary styling.
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