Home / Knowledge / News / Fashion / Anonymous by Ross + Bute making their debut at Pure Premium
Anonymous by Ross + Bute making their debut at Pure Premium
Jun '10
The international appeal of Pure London goes from strength to strength with the addition of top French label Antik Batik and designer UK brand Anonymous by Ross + Bute making their debut at Pure Premium.

Over the last few seasons, Pure London has attracted more and more higher-end brands who have been looking for a London based tradeshow where they can successfully grow their business by writing orders and meeting new buyers. Pure Premium delivers exactly this by giving premium brands the platform that they have needed for some time, where they can be confident in the brand adjacencies while writing orders and previewing collections to the press.

Antik Batik has selected Pure Premium as the only UK tradeshow at which to show their new Spring Summer 2011 collection. Alexa Till, Managing Director and owner of AT Showroom commented “It is a premium exhibition and provides a great platform to see buyers earlier, and this is the first opportunity buyers will have to see the new collection. We support this new project and are excited to be part of it.”

The collection will consist of their signature luxurious materials which are printed and embroidered by hand. The label uses natural materials, mixed artistic influences, embroidery and printing to create elegant designs for any fashionista. The collection takes the traditional ethnic look that Antik Batik is renowned, with bold floral prints adorned on kaftans, jumpsuits, tops and dresses.

Alongside Antik Batik will be Anonymous by Ross + Bute. Whilst the original lace-trimmed knits remain the collection's signature look, the brand continues to evolve by introducing quirky, contemporary designs each season. The summer 2011 collection combines Breton stripes with traditional Nottingham lace; while trompe l'oeil sailor inspired knits compliment toile du jour printed lace summer dresses. The colour palette consists of shades of duck-egg blue, sage green, blush pink, vanilla, nautical cherry red and marine blue.

Also joining the line up is Betty Jackson Two who will be presenting their contemporary luxury casual line. Spring Summer 2011 will see safari detail with pockets, zips and topstitching on washed out linens and silks. Prints, flirty dresses, floaty maxis and charming colours such as nautical blues, blush pinks, pebble greys, injected with digital prints and tropical floral print.

“We think it is a brilliant idea to actually open an area that is exclusive and has in essence a magical allure. The place looks stunning, the Pillar Hall is where Betty Jackson had her first runway show back in 1983 and we think the collection will look great in it. We have decided to support Pure Premium, Betty Jackson staff love creative ideas and are always inclined to try out new things.” Comments Gianluca Consoli, Betty Jackson Two Sales Manager.

US label Single will be showcasing their new collection in the Pillar Hall. Combining classic luxury withan exuberant attitude, the collection will consist of lavish fabrics, from delicate silks to the ultra soft cashmeres with one-of-a-kind prints that are developed from original artwork.

Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Siddharth Biyani
Mangalam Industries Pvt Ltd

‘The manufacturing sector is improving day-by-day, becoming better in...

Victor Chao

‘In future, clothing boundary lines will become increasingly blurred.’

Binoy Ravjani
Hero's Fashion

‘One of the recent trends in hand block printing is the indigo process,...

Rajat Jaipuria

Activewear brand Soul Space promotes organic cotton farming and...

John Kelley

Textile Events is one of the largest textile fair in the United Kingdom,...

Harsh Shah

Established in 1956 with a small beginning, Embee today manufactures a...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Pranav Mishra

Designers Pranav Mishra and Shyma Shetty’s Huemn is known for its...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


Letter To Editor

(Max. 8000 char.)

Search Companies


Leave your Comments

June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category

Related Categories:

Advanced Search