Home / Knowledge / News / Fashion / Sneaker brand Keds sponsors Whitney's Summer Season
Sneaker brand Keds sponsors Whitney's Summer Season
29
Jun '10
Keds, the all-American original sneaker brand, announced its sponsorship of the Whitney Museum of American Art's summer season, July 1-September 26, which includes Christian Marclay: Festival, an exhibition of the work of this groundbreaking artist known for the distinctive fusion of sound and image in his art. Activated by more than 100 live daily musical performances, the Whitney show explores Marclay's approach to the world around him with a focus on his "scores." Some 50 renowned instrumentalists and vocalists, a veritable Who's Who of the progressive and experimental music scene of the past three decades, are scheduled to interpret the scores, enabling museum audiences to experience Marclay's work brought to life.

In Celebration, Keds creates the Exclusive Keds Whitney Collection with artists Jenny Holzer, Laura Owens and Sarah Crowner, available Exclusively at Bloomingdale's in July, beginning with the Holzer collection

Keds is uniquely positioned as "America's Blank Canvas," inspiring creative possibilities and a platform ready to take on a range of unique artistic designs. In celebration of this exciting sponsorship, Keds is launching the KedsWhitney Collection with iconic Champion styles featuring designs by celebrated conceptual artist Jenny Holzer, as well as painters Laura Owens and Sarah Crowner -- all artists who have exhibited their work during the famed Whitney Biennial.

"We are delighted to be collaborating with Keds this summer," said Adam D. Weinberg, the Whitney Museum's Alice Pratt Brown Director. "Keds' commitment to today's brightest contemporary artists and musicians is extraordinary, and we are extremely pleased that Keds has taken such a prominent role in supporting innovative projects like Christian Marclay: Festival."

The KedsWhitney Collection by Jenny Holzer, who uses words in a range of media such as LED signs, stone benches, and T-shirts, will launch exclusively at select Bloomingdale's stores nationwide, as well as on bloomingdales.com and keds.com starting in July 2010 along with the Keds Premium Line. All Keds' profits from Jenny Holzer's line will benefit the Whitney Museum of American Art. The collection and partnership will be highlighted in the Bloomingdale's 59th Street windows running along Lexington Avenue in New York City for two weeks beginning July 8th. The collections by Laura Owens and Sarah Crowner will follow in September. A portion of the Keds profits from the sales of these shoes will benefit the Whitney Museum of American Art.

"It's great that Keds and the Whitney are friends," states Jenny Holzer. "I have a renewed respect for shoe designers."

Holzer, Owens and Crowner created a fresh take on the Keds classic Champion silhouette by drawing inspiration from their own design influences. Jenny Holzer's limited-edition styles will feature a phrase from one of her signature text series, Survival: PROTECT ME FROM WHAT I WANT applied to theChampion, expected to retail in the range of $70 - $75 per pair.


Must ReadView All

Digital textile printing sector to grow by 20% by 2020

Textiles | On 18th Jun 2018

Digital textile printing sector to grow by 20% by 2020

The digital textile printing sector is expected to have a compound...

Courtesy: Hela Clothing

Apparel/Garments | On 18th Jun 2018

Hela's latest label revolves around underwear, sleepwear

The latest collection of Sri Lanka’s Hela Clothing is revolves mostly ...

Kenya levies higher duties on mitumba import

Apparel/Garments | On 18th Jun 2018

Kenya levies higher duties on mitumba import

Kenya’s treasury secretary Henry Rotich recently raised the duty on...

Interviews View All

Giovanni Pizzamiglio, Paolo Crespi & Riccardo Robustelli
Epson, For.Tex & F.lli Robustelli

‘The percentage share of printing in the global textile market is pretty...

Vidhyaa Shankar. S
A Ganapathi Chettiar

'The usage of knits is getting into the boundaries of woven fabrics'

Headhonchos
Textiles & allied industry

Textiles industry is always in the forefront in accepting latest technology

Tom Adeyoola

Describing itself as the best body shape and garment fit company in the...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

C Dhandayuthapani

MAG Solvics Private Limited was established in 1991 to design and develop...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Mark Paterson
Technical Absorbents Ltd

Mark Paterson, R&D manager of Technical Absorbents Ltd talks about Super...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Igor Chapurin
Chapurin

"Now we can see the Russian trend in international fashion. And Russian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search