Sneaker brand Keds sponsors Whitney's Summer Season

29 Jun '10

4 min read

"Bloomingdale's is thrilled with the opportunity to bring this partnership to life through creativity, technology and merchandise," said Jack Hruska, EVP creative services at Bloomingdale's. "Three iconic brands coming together to support the arts is a powerful statement that we are proud to champion."

The partnership with the Whitney Museum of American Art, one of the world's top museums, is the latest step in Ked's effort to partner with institutions and individuals that reflect the brand's dedication to the expression of creative possibilities and individual style. Last year Keds launched the Keds Collective, an online design-meets-ecommerce forum housed at website that brings together designers, cutting-edge artists, musicians and other creative individuals allowing the artists to design and sell their fresh interpretations of the iconic Champion style. The Whitney partnership extends and reinforces the brand's commitment and focus to a wide-range of artistic expression.

"We are honored to be partnering with the Whitney Museum of American Art on their summer season, as well as launching the exciting KedsWhitney Collection," said Kristin Kohler Burrows, President of Keds. "Working with an institution such as the Whitney and artists like Jenny Holzer, Laura Owens and Sarah Crowner is the personification of our new brand proposition and the wide range of creative possibilities Keds offers."

Keds Corporation

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