Home / Knowledge / News / Fashion / Orange County loves Eco-friendly O'Couture
Orange County loves Eco-friendly O'Couture
30
Jun '10
For Sebnem Eler Acar and Zehra Balkan Buyukuncu, a passion for shoes as well as entrepreneurship provided the foundation to launch O'Couture, an Orange County, Calif.-based footwear company founded on the basic premise that women ought to have endless choices when it comes to shoes — without having to spend a small fortune.

“We all love shoes,” says Sebnem Eler Acar, who co-founded O'Couture with friend Zehra Balkan Buyukuncu in January 2010. “We never seemed to find high-quality, all-leather shoes that we seek at a more affordable price point.”

O'Couture features a signature line of high-quality leather flats with interchangeable ornaments. Customers simply pick a shoe style and color, select their ornaments — and swap them out anytime to match a new outfit or occasion. The shoes can take a woman from the office to a dinner party with a simple ornament change, thereby supporting a “less is more” philosophy that means many styles fit in just one shoe box. It also means women can buy fewer shoes and reduce their carbon footprint without compromising style.

While company co-founders Sebnem Eler Acar and Zehra Balkan Buyukuncu have no prior footwear industry experience, the minority women entrepreneurs have quickly learned the ins and outs of running a successful, socially responsible enterprise.

As a company by women and for women, the partners make sure their manufacturers follow European standards for fair employment, with no child labor or sweat shops used to manufacture the shoes — and they also provide opportunities to women, who handcraft the ornaments from the comfort of their homes.

“Consumers are getting more and more engaged with the brands and their identities these days and are willing to spend their money for a good cause when they shop,” says Acar. “That is why we are very proud of our company philosophy at O'Couture.”

One pair, endless style: That's O'Couture. Based in Irvine, Calif., O'Couture whose name pays homage to its Orange County roots came about not only from the founders' own entrepreneurial spirit, but also from their desire to make their mark in the fashion world with a stylish shoe line that wouldn't break the bank for increasingly budget-conscious consumers. Each pair of O-Couture shoes is made with top-quality Italian leather and features interchangeable ornaments that cut down on consumption of natural resources and the release of environmental pollutants by allowing women to do more with less in other words, buying fewer pairs of shoes without sacrificing style. Versatile, stylish and affordable, O'Couture footwear is currently available for purchase online through O'Couture's website, and the company is seeking wholesale partners throughout the United States.

O'Couture


Must ReadView All

Courtesy: Ministry of Trade and Industry, Singapore

Textiles | On 22nd Feb 2018

Final version of CPTPP pact released; to be signed in March

The final version of the Comprehensive and Progressive Agreement for...

Amazon India crosses 3 lakh seller base in less than 5 yrs

Apparel/Garments | On 22nd Feb 2018

Amazon India crosses 3 lakh seller base in less than 5 yrs

Amazon recently claimed to have crossed the three-lakh seller base in ...

Indian e-retail market may see 250% growth in 3 yrs: Crisil

Apparel/Garments | On 22nd Feb 2018

Indian e-retail market may see 250% growth in 3 yrs: Crisil

India’s e-retail market may rise by 250 per cent in the next three...

Interviews View All

Nuno Venda
ROQ

‘There has been an increase in demand for water based inks, rather than...

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Top executives
Textile industry

GST has levelled the playing field to an extent

Ravindra Jain, Ashish Baid

Oswal Prints Private Limited has been manufacturing and exporting ethnic...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Ashok Desai
Bombay Textile Research Association

Bombay Textile Research Association (BTRA) is a leading name in textile...

Silke Brand-Kirsch
Schlegel und Partner

Silke Brand-Kirsch, executive partner of Schlegel und Partner, a leading...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Vaanee Bhatia
Gritstones Clothing

<div>Delhi-based Gritstones Clothing offers quality and exemplary style...

Sidharth Sinha
Sidharth Sinha

<b>Sidharth Sinha</b> has contributed to the successful rebirth and...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

February 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Planning to Take the Leap towards
Sustainability?

Do you see sustainability as a route to business growth?

Yes No

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes No

Active Poll

Do you see sustainability as a route to business growth?

Yes
70.6%
No
12.7%
Skip
16.7%

Total Votes: 102

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes No

Active Poll

Do you think the sustainability space has the needed tools and resources available for a business to lead change?

Yes
63.7%
No
29.4%
Skip
6.9%

Total Votes: 102

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes No

Active Poll

Do you think adopting a sustainable approach will be a profitable move for your business?

Yes
88.2%
No
8.8%
Skip
2.9%

Total Votes: 102

Thanks for your valuable feedback. Claim your free latest sustainability e-book.

Active Poll

Do you want the world to know about your sustainability journey and your business’ environmental footprint?

Yes
83.3%
No
7.8%
Skip
8.8%

Total Votes: 102


E-News Insight
Subscribe Today and Get the
Latest News Update in Your Mail Box.
Advanced Search