ALDO join forces with JCPenney for 'Call It Spring'

01 Jul '10

4 min read

"Call It Spring builds on our exciting assortment of footwear and handbags," said Liz Sweney, executive vice president, senior general merchandise manager of women's apparel, accessories, handbags and shoes and fine jewelry. "The Call It Spring shop-within-a-shop concept will be further strengthened by JCPenney's industry-leading customer service, which includes the Company's dedicated group of footwear Associates who are on hand to personally assist customers, offering an enhanced shopping experience."

JCPenney is one of America's leading retailers, operating 1,108 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $17.6 billion in 2009 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney.

The Aldo Group is a company focused on fashion footwear and accessories, with operations in more than 1,500 stores which can be found in more than 50 countries around the world.

J. C. Penney Company Inc

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