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Boy meets girl, Macy's jumps into back-to-school season
08 Jul '10
5 min read
Slade Wilder
A collection of cool and easy clothing for young men, Slade Wilder encompasses everything an all-American guy would want in his closet. From tricked out hoodies, to your basic athletic short, the Slade Wilder clothing line retails will be sold in 650 stores and on macys.com beginning mid-July. A host of unusual marketing tactics will be used to launch this irreverent brand, including sky banners, floor decals, and digital kiosks advertising in more than 20 malls across the U.S.
A mobile marketing campaign will offer a free, specially designed launch t-shirt to shoppers who text in while supplies last.
American Rag and the Madden's "Mad Picks"
American Rag juniors are being rocked by Benji and Joel Madden this back-to-school season, with a capsule collection curated by the famous duo called "Mad Picks." Choosing 13 of their favorite pieces from American Rag and one screen t-shirt designed by the Maddens, Benji and Joel have created a look that is distinctly rock-n-roll for the girl who loves music and fashion. American Rag and the Madden's collection will be available in 110 stores and on macys.com this August 2010.
American Rag Plus Size Collection
A line extension for American Rag, this collection will feature plus size pieces ranging from 0X-3X and 14W-24W for the girl who craves fashionable and trendy clothing, designed for her body type. Dressed up for a night on the town, pulled together for work or made more casual for weekend, American Rag Plus is made to be versatile. This collection will feature interesting contrast linings, touches of embroidery, subtle shine, bits of lace and smocking details. Launching in approximately 120 stores nationwide and on macys.com.
Jenni in Juniors
Juniors is about to receive an exciting new lifestyle extension of its Jenni Intimates brand that will include activewear and fashion pieces. The Jenni girl is a fashionista who has her own style and loves color. She is independent and confident but still wants to be comfortable. In 350 stores and on macys.com in July 2010, Jenni key items will include brushed fleece hoodies and pants and graphic/screen tees and tanks. Approximately 120 stores will also receive a fashion capsule with fun skirts, embellished sweatshirts, crop tops and leggings.
Click here for more details
A collection of cool and easy clothing for young men, Slade Wilder encompasses everything an all-American guy would want in his closet. From tricked out hoodies, to your basic athletic short, the Slade Wilder clothing line retails will be sold in 650 stores and on macys.com beginning mid-July. A host of unusual marketing tactics will be used to launch this irreverent brand, including sky banners, floor decals, and digital kiosks advertising in more than 20 malls across the U.S.
A mobile marketing campaign will offer a free, specially designed launch t-shirt to shoppers who text in while supplies last.
American Rag and the Madden's "Mad Picks"
American Rag juniors are being rocked by Benji and Joel Madden this back-to-school season, with a capsule collection curated by the famous duo called "Mad Picks." Choosing 13 of their favorite pieces from American Rag and one screen t-shirt designed by the Maddens, Benji and Joel have created a look that is distinctly rock-n-roll for the girl who loves music and fashion. American Rag and the Madden's collection will be available in 110 stores and on macys.com this August 2010.
American Rag Plus Size Collection
A line extension for American Rag, this collection will feature plus size pieces ranging from 0X-3X and 14W-24W for the girl who craves fashionable and trendy clothing, designed for her body type. Dressed up for a night on the town, pulled together for work or made more casual for weekend, American Rag Plus is made to be versatile. This collection will feature interesting contrast linings, touches of embroidery, subtle shine, bits of lace and smocking details. Launching in approximately 120 stores nationwide and on macys.com.
Jenni in Juniors
Juniors is about to receive an exciting new lifestyle extension of its Jenni Intimates brand that will include activewear and fashion pieces. The Jenni girl is a fashionista who has her own style and loves color. She is independent and confident but still wants to be comfortable. In 350 stores and on macys.com in July 2010, Jenni key items will include brushed fleece hoodies and pants and graphic/screen tees and tanks. Approximately 120 stores will also receive a fashion capsule with fun skirts, embellished sweatshirts, crop tops and leggings.
Click here for more details
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