Home / Knowledge / News / Fashion / Record applications receive for Gen Next & Emerging
Record applications receive for Gen Next & Emerging
09
Jul '10
Lakme Fashion Week (LFW) has seen a steady increase in designer applications over the seasons, but an unprecedented increase for LFW Winter/Festive 2010 (scheduled from 17th to 21st September 2010).

• This season shows: 172 Gen Next applications marking a growth of 81 percent; 92 Emerging designer applications recording a hike of 44 percent as compared to last season
• Submissions coming from a total of 34 cities across the country. Cities such as Mumbai, Delhi, Kolkata, Ahmedabad, Jaipur, Chandigarh, Bangalore, Hyderabad, Surat, Noida, Udaipur, Kochi, Lucknow, Ludhiana and Rishikesh are among the representative cities and demonstrate the reach of LFW's Gen Next and Emerging programs across India
• An increase in applications from outside Mumbai of 64 percent compared to the previous season; demonstrating the LFW's reach pan-India and the rising influence of fashion to young India
• Gen Next and Emerging platforms receiving submissions from places such as London, Dubai, Dhaka and Kowloon; testimony to the international appeal and reach of LFW

With the LFW Advisory Board meeting scheduled next week, the applications will go through a rigorous screening process to qualify for the final selections. Pioneered by Lakme Fashion Week (LFW) in 2006, both Gen Next and Emerging platforms are aimed at discovering and nurturing fashion design talent in India. This is testimony to LFW's mission of 'Defining the future of Fashion'.

Staying ahead of the game, LFW has always initiated long term strategies and programs to bring new business opportunities for Indian fashion. Last season, LFW moved towards customizing the fashion week platform to the Indian market and introduced 'Resort' which has tremendous international appeal and resulted in significant business for showcasing designers. LFW continues in this vein by focusing on the current season with LFW Winter/Festive 2010 which will weave in the importance of Indian festivals and the fashion that is prevalent in Indian society during the coming months; thereby, facilitating and showcasing more Indian season relevant lines.

Anil Chopra, Advisor, Lakme said, “We are pleased with the overwhelming response received for LFW Winter / Festive 2010. In the first decade, LFW introduced the Gen Next & Emerging Designer platform with the vision of bringing to the forefront great minds and encouraging new talent. In its second decade, LFW takes thought leadership and innovation to the next level with unique initiatives like the strategic shift, Resort Wear and the upcoming Winter / Festive 2010. In the years to come, LFW will continue its quest for creative talent and provide the country with cutting edge fashion designers.”

Sujal Shah, Vice President and Head of Fashion, IMG–India said, “Original thinking and new ideas are the foundation on which we have built Lakme Fashion Week. LFW Gen Next & Emerging designers have always provided a fresh perspective anda spirit of innovation to the industry. In fact, many established names today began their fashion journey with this platform. The overall 66 percent increase of the combined Gen Next and Emerging applications clearly demarcates the significance and reach of the platforms. LFW will continue to be the leader in investing and supporting young talent as they shape the future of Indian fashion trade.”

Lakmé Fashion Week (LFW) is a jointly organised by Lakmé, the No.1 cosmetics and beauty services brand in India and IMG, the global leader in fashion weeks and event production. LFW has been conceived and created with a vision to “Redefine the future of fashion and Integrate India into the global fashion world”. LFW is organized twice every year. LFW Winter/Festive 2010 will be held from September 17 to September 21, 2010 at Grand Hyatt Hotel, Mumbai.

Lakme Fashion Week (LFW)


Must ReadView All

Courtesy: Stone Island

Apparel/Garments | On 25th Jun 2018

Stone Island has mastered ingredient branding: Braind

Italian high-end men's apparel brand Stone Island tops the list of...

Courtesy: Tecnorama

Textiles | On 25th Jun 2018

'Tecnorama automatic dyeing system offers efficiency'

Italy based Tecnorama’s fully-automatic machinery for dispensing...

Courtesy: Pantone

Textiles | On 25th Jun 2018

Pantone unveils polyester standards

Pantone, provider of professional colour standards for the design...

Interviews View All

Sachin Sharma
Gem Enviro Management Pvt Ltd

There are no significant differences between virgin yarn and PET recycled...

Dinaz Madhukar
DLF Emporio and DLF Promenade

‘Each event and promotion is planned out keeping in mind the business of...

Varinder Singh Jawanda
Trendy Bharat

Sizing and fitting issues are inherent problems for companies expanding...

Urmil Arya

Sushila International, a well established textile organisation established ...

Harsh Shah

Fynd is the central online shopping destination for fashion, offering...

Tejas N Patel, Navin D Patel

Founded in 1999 by Navin Patel in the name of Tejas Fabrics with 100...

Iago Castro Asensio
RCfil Distribuciones S.L.

Iago Castro Asensio, International Business Manager of RCfil...

Johan Berlin
InvestKonsult Sweden AB

Investkonsult Sweden AB has been buying and selling second-hand textile...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Amiben Shroff
Shrujan

From its modest beginning in the late 1960s, Shrujan has grown into a...

Divvya and Nidhhi Gambhir
Walnut

<b>Divvya and Nidhhi Gambhir</b> started their career with the launch of...

Sonam & Paras Modi
SVA

Sonam and Paras Modi's Sva Couture is synonymous with head-turning...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search