Jimmy Au's For Men 5'8" and Under to dispaly line in New York

12 Jul '10

5 min read

The small, independently owned Beverly Hills-based boutique was nominated for several reasons including convincing and helping famous designer manufacturers like Calvin Klein, Michael Kors, Ralph Lauren and DKNY to develop their clothing collections to include more sizes for short men. Jimmy Au now also has his own short men's clothing and sportswear collection. Au is also popular among other menswear stores for taking on hard to fit shorter men because his store boasts the largest size selection for short men in the country. Suits and sport coat sizes start at 34 extra short, short rise casual and dress pants start at a 28 waist, dress shirt sizes start at a 14" neck in a 30" sleeve and sportswear sizes start at an extra short/extra small. And if it weren't mysterious enough already, why there aren't more stores for short men, the customer service and shopping experience at Jimmy Au's feels unusually comfortable and inviting… if you're under 5'8". Perhaps it's because the entire store is scaled down, including the mannequins.

Grossman called Jimmy Au's For Men 5'8" and Under "an exciting store that manages to go above and beyond in terms of offering top quality clothing and outstanding service to men 5'8" and under. This store is very special and one of a kind; definitely different from all the rest. This is an often-neglected niche in the market, and by working with upscale vendors to properly scale down their sizing specifications Jimmy Au has done a service to the entire industry."

"I feel validated among my peers in the menswear industry. I'm very grateful to be here and honored to be included among such magnificent retailers," said Jimmy Au, owner and designer who began catering to short men in 1975. "Proudly, we will always be a short men's shop, but it would be an even greater honor to one day have a chain of stores for short men nationwide."

His son, Alan, who initiated the recent move to Beverly Hills, further added, "It feels great to see my dad be recognized by his peers among such innovative and established retailers. This award is a testament to what my dad has been developing and expanding since I was a kid. It's great to see his work get acknowledged by the menswear industry. He's worked very hard to create and develop better fitting menswear for shorter men that taller men have long taken for granted."

Jimmy Au's For Men 5'8" and Under Inc

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