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Tanishq launches exquisitely designed diamond jewellery
13
Jul '10
Diamonds have always been the most desirable jewellery for every woman. Understanding the growing inclination and fondness for diamond jewellery, Tanishq, India's most preferred jewellery brand introduced over 200 new exquisitely crafted designs in high value diamond jewellery segment amidst glitz & glamour in Mumbai.

Crafted elegantly for a distinctive appeal and style, each piece of jewellery has a story to speak, making them unique and timeless. These beautiful and magnificently designed hi-value diamond jewellery collections comprising of necklace, earring and bangles are priced between Rs. 2 lakh to Rs. 25 lakh. Some exquisite diamond jewellery pieces with intricate designs are priced upto Rs. 1 crore.

The evening saw some prominent names from the entertainment & fashion industry present at the wine and cheese party organized to launch the exquisite designs in hi-value diamond jewellery from Tanishq. Gorgeous and renowned super models Nethra Raghuraman, Tapur & Tupur Chatterjee, Alecia Raut among others walked the ramp at the fashion show showcasing the exclusive collection. It was an evening adorned with style and substance.

Speaking about the collection, Mr. Sandeep Kulhalli, Vice President, Tanishq said, “The demand for diamonds has been rising steadily and even the conventional gold buyer is now opting for diamond jewellery. As a part of our strategy, we are focusing on high-value jewellery which is targeted at the affluent buyer who is less focused on the investment value and is looking more at the ornamental value.”

Tanishq, from the Tata Group, has been synonymous with superior craftsmanship, exclusive designs and guaranteed product quality. Designed to embody the modern day Indian women, Tanishq hi-value diamond jewellery is an ode to her sensibilities. Tanishq has been continuously evolving to suit her needs at various occasions in her life. It has built itself the envious reputation of being the only jewellery brand in the country that strives to understand the Indian woman and provide her with pure jewellery that meets both her traditional and contemporary jewellery needs.

Tanishq, India's only national jeweler offers gold and gem-set jewellery (in 22 and 18 karat gold) in over 6000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 115 exclusive boutiques in 75 cities, making it India's first and largest jewellery retail store chain.

Tanishq


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