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Slingshot puts a 'Spring' in kids' steps this fall
26
Jul '10
Stride Rite Children's Group, a leading provider of premium children's footwear, will launch kids into action with the new Slingshot by stride rite collection debuting today in all stride rite retail and leading specialty retailers.

Helping to transform kids into superheroes just in time for back-to-school, the sneakers include a new, innovative technology by stride rite where the heel is designed with an actual spring and elastic that mimics the mechanics of a slingshot -- all engineered to start a child's day in 'Superhero' style.

“At stride rite, our goal with the new Slingshot by stride rite collection is to inspire kids and make them feel like they can run faster and jump higher everyday they play,” said Sharon John, president of Stride Rite Children's Group. “Providing stride rite quality and durability makes these new shoes a win-win for moms and kids.”

The collection features styles for both boys and girls with pops of hot pink and glitter for girls and ooze green or sleek black and silver for boys, offered in both lace and adjustable closure.

The Stride Rite Children's Group, part of the Performance + Lifestyle Group of Collective Brands, Inc., markets the leading brand of premium children's footwear in the United States under such brands as stride rite, Saucony Kids, Keds Kids and Sperry.

Stride Rite Children's Group


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