Home / Knowledge / News / Fashion / Michael Michalsky X Kappa P-A.C series officially launched
Michael Michalsky X Kappa P-A.C series officially launched
31
Jul '10
The leading international sportswear brand enterprise in the PRC, China Dongxiang (Group) Co., Ltd. ("China Dongxiang" or "the Company"; stock code: 3818, together with its subsidiaries the "Group") announced the Kappa P-A.C series, a new product line co-developed with Michael Michalsky, was launched on 22 July 2010.

The target customers of the Kappa P-A.C series comprise those aged between 20 and 30 in city centre and first-tier city. The concept of P-A.C -- "pack away concept" originated from designer Michalsky's observations of youngsters around the world. Nowadays, urban youth are fond of carrying various portable gadgets for convenient use at anytime. With this in mind, Michael Michalsky's design team created the latest Kappa P-A.C series to cater to the needs of these customers.

Applying a simple and fashionable design that harmonises with light and soft materials, the Kappa P-A.C series makes it convenient to carry and exchange a whole host of today's devices and accessories. The comfortable and casual clothing design makes it easy to mix-and-match for any special occasion.

The Kappa P-A.C series launch event kicked off on 22 July 2010, with a theme of "Relieving for Your Life". It advocates a healthy and green lifestyle aimed at relieving the pressures, burdens, regulations and excessive materialism of today's lifestyle. The event was honored by the presence of Michael Michalsky who introduced the design concept behind Kappa P-A.C products.

Mr. Qin Dazhong, CEO of China Dongxiang, said, "We are excited to announce the successful launch of the Kappa P-A.C series. It was incredible that we spark up with Michael Michalsky for this maiden-cooperative venture. We have co-developed this new series, while at the same time delivering a new attitude and lifestyle -- 'Relieving for Your Life' to young people. Given that the Kappa P-A.C series is focused on a personalised style of fashion sportswear, we expect to deliver the ideal of a spontaneous, natural and vital lifestyle.

“Apart from developing Kappa's 'Fashion + Sports' branding position, we believe that the underlying characteristics and ideals of Kappa P-A.C, together with the philosophy of 'Relieving for Your Life', will meet the needs of urban consumers. We will continue to enrich our brand and product portfolio, enhance the quality of our products and make all efforts to be the leading multi-brand sportswear management enterprise in China to deliver sustainable business growth."

China Dongxiang (Group) Co., Ltd. is a leading international sportswear brand enterprise based in China and was successfully listed on the Stock Exchange of Hong Kong Limited on 10 Oct 2007. The Group is primarily engaged in the design, development, marketing and wholesale of branded sportswear in China. Currently, China Dongxiang owns all rights to the internationally recognized Kappa Brand in China, Macau and Japan and Robe Di Kappa Brand in China. Its products convey an active, fashionable and youthful image and are warmly welcomed by China's fast growing and high potential consumers. The Group completed the acquisition of a Japan sportswear enterprise Phenix in April 2008.

China Dongxiang (Group) Co Ltd


Must ReadView All

Courtesy: ITMA 2015

Textiles | On 21st Jun 2018

Italy to host textile machinery fair ITMA in 2023

ITMA, the trendsetting textile and garment technology platform, will...

Courtesy: Connor Group

Textiles | On 21st Jun 2018

Protectionism top threat to textile sourcing: William Connor

Protectionism is the biggest political factor and threat affecting...

NRF urges US Congress to step in, stop trade war

Apparel/Garments | On 21st Jun 2018

NRF urges US Congress to step in, stop trade war

The National Retail Federation (NRF) recently urged the US Congress...

Interviews View All

Janak Dhamanwala & Sunil Dhamanwala
Jansun

Moving towards sustainability is also a social change

Abhimanyu Singh Rathore & Barbara Anna Kosiorek
Kannbar

‘Blending cultures is the true beauty of fashion, where one’s imagination...

Frank Gossmann
Rotorcraft AG

‘RT3 motto is: Do not check millimetres, check colours.’

Urmil Arya

Sushila International, a well established textile organisation established ...

Sandip Bhojani, Manthan Patel

Krypthm Tradelink LLP is a Surat-based manufacturer of westernwear....

Harmeet Singh

New Delhi-based Jogindra Industries Private Limited provides an assortment ...

Eamonn Tighe
Nature Works LLC

Eamonn Tighe, Fibres and Nonwovens - Business Development Manager of...

Steve Cole
Xerium Technologies

Steve Cole of Xerium Technologies discusses the industry. Xerium is the...

Eric Scholler
Groz-Beckert

The Indian market has huge potential in technical textiles, and by far,...

Aditi Somani
Aditi Somani

Aditi Somani specialises in luxury fusion wear with international cuts and ...

Jay Ramrakhiani
Occasions Elegance Wear

It is believed that by early 19th century, Varanasi weavers had moved away ...

Priya Somaiya
Usha Social Services

The Usha Silai label from Usha International is all set for a retail...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search