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QVC adds Shoshanna's Fashion Jewelry Essentials
10
Aug '10
Celebrated fashion designer Shoshanna Gruss is scheduled to premiere her first jewelry collection, Shoshanna's Fashion Jewelry Essentials, on QVC Tuesday, August 10 at 9 PM (ET). A collaboration with friend and mentor Judith Ripka, this exciting new line will feature an eclectic assortment of pieces that feature the designers' love for rich color, distinctive details and the philosophy that jewelry is an expression of a woman's personal style.

The Shoshanna's Fashion Jewelry Essentials collection was inspired by the distinctive style that helped propel Gruss' eponymous fashion line to international success. The pieces, which are as unique and diversified as the designer herself, will offer shoppers a variety of styles that are perfect for day or night.

"Accessories, to me, are what make a woman's look her own," says Gruss. "I designed the collection with Judith to be distinctive, versatile and easy to wear. I have had so much fun mixing and matching the pieces."

The Shoshanna's Fashion Jewelry Essentials line was created to reflect the designer's modern approach to fashion. Bold pieces, including the Shoshanna Crystal Drop Statement Necklace, are delicately balanced with more feminine pieces, including the Shoshanna Crystal Encrusted Cascading Drop Earrings, to provide a varied yet cohesive collection.

"With her innovative sense of style and creative approach to design, Shoshanna's jewelry line is a natural extension of her brand," said Diane Paccione, vice president of merchandising for QVC. "We are thrilled to not only launch her exciting new venture but also welcome her to our list of high-profile designers."

QVC Inc


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