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QVC returns to Mercedes-Benz Fashion Week
08
Sep '10
Live from New York City... QVC returns to New York Fashion Week for its largest presence ever. The leading multimedia retailer will kick off the week with the launch of its first NYC pop-up location in the heart of Rockefeller Center, which will serve as a consumer pop-up store and a fully functioning broadcast studio.

The QVC pop-up store will open its doors to the public on Friday, September 10 at 6 PM (ET) to mark the second annual Fashion's Night Out (FNO) event. QVC celebrates FNO as the exclusive multimedia retailer.

During the event, QVC is scheduled to have one of its largest broadcast and multimedia events live from the NYC pop-up location with special programming throughout the city. The three-hour broadcast – Fashion Night's Out (SM) – Live from New York is scheduled to begin at 9 PM (ET) and feature the debuts of K-DASH by Kardashian and Janie Bryant MOD. In addition, some of QVC's popular designers, including Marc Bouwer, Bradley Bayou, Pamela Dennis, Lori Goldstein, Mara Hoffman, Melania Trump, and Isaac Mizrahi, will unveil their latest collections for the fall '10 season.

As part of FNO, QVC is once again lending its support to the Council of Fashion Designers of America (CFDA) in its fight against breast cancer. QVC will offer the Vogue-designed Fashion's Night Out CFDA T-shirts on-air, on QVC.com and at its pop-up location in New York City. On September 10, Vogue's Sr. Market Editor, Meredith Melling Burke, is scheduled to appear on QVC to talk about the Vogue-designed t-shirt. Net proceeds from the sale of this T-shirt, sold exclusively through QVC, will benefit "Fashion Targets Breast Cancer," the charitable initiative of the CFDA Foundation, Inc.

"We are thrilled to be celebrating Fashion's Night Out," said Claire Watts, QVC's president of U.S. Commerce. "The expansion of our presence in New York to include the pop-up location as well as offer access to such an impressive event is something we expect our viewers will respond to with equal excitement."

The pop-up store is also scheduled to be open to the public September 11 – 15*. Designed to offer consumers the ultimate QVC shopping experience, the store will showcase a selection of QVC's most exciting brands. Products ranging from fashion, beauty and jewelry to home and electronics are scheduled to be featured. Additionally, the store will serve as a location for personal appearances by a selection of QVC's favorite personalities and brands.

In addition to the unveiling of its pop-up location, QVC will be returning to Mercedes-Benz Fashion Week to present Mercedes-Benz Fashion Week – Live from New York, scheduled for Saturday, September 11 at 10 PM (ET) and Wednesday, September 15 at 10 PM (ET). During the shows, which will be broadcasted live from the NYC pop-up location, QVC is scheduled to debut Anonymity by Julie Chaiken as well as showcase new designs from editorial stylist Lori Goldstein and some of its premier designers, including Dennis Basso, Isaac Mizrahi, Bradley Bayou, Marc Bouwer and Janie Bryant. Iconic Hollywood stylist Rachel Zoe is also scheduled to return to unveil her latest collection.

"Our collaboration with IMG Fashion has proven to be more rewarding each year, affording us the opportunity to take our viewers inside Mercedes-Benz Fashion Week," Watts adds. "We are confident that presenting a variety of esteemed brands during such a widely supported event reinforces QVC's place in the fashion industry."

QVC Inc


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