This autumn, Pure London launches a new buying event in Dubai, offering you the chance to meet with over 200 inspirational brands at one of the most luxurious hotel resorts, the Madinat Jumeirah.
Pure London is excited to be joining forces with French counterparts, Who's Next and Premiere Classe, to host the Middle Eastern Fashion Days this coming October 19 - 21.
A fine collaboration As part of the collaboration, Pure London will have a dedicated area - Pure Selection, bringing its very own assortment of fashion brands to the Middle Eastern market. Alongside this, you'll find streetwear labels and essential womenswear brands from Who's Next, and a stunning array of international fashion accessories brought to you by Premiere Classe.
Brands from over 25 countries will be represented, plus, you'll also have the chance to see inspirational catwalks, join in on exclusive parties and see topical debates.
Additionally, the final day will be open to the public, giving you the opportunity to purchase collections for yourself!