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Terry Richardson to immortalise new MANGO collection
02 Oct '10
2 min read
This autumn, the new MANGO catalogue is counting on the acclaimed photographer Terry Richardson to immortalise the new collection, and strengthen the part of the brand most dedicated to trends.
Born in New York, Richardson is one of the most sought-after photographers today. He has worked on campaigns for Gucci,Sisley, Miu Miu and Chloé, as well as photographing celebrities of the stature of Daniel Day Lewis, Leonardo DiCaprio, Tom Ford and Karl Lagerfeld, among others. His works have been featured in the most influential fashion magazines, such as Vogue and Harper's Bazaar.
The streets of Paris provided the setting for shooting the new MANGO catalogue, which features one of the models of the moment, Anja Rubik.
Considered one of the top 30 models of the new century by the French edition of Vogue, Rubik has worked with brands such as Givenchy, Chloé, Valentino, Prada, Chanel and Balenciaga. She has also appeared on the front covers of Vogue, Numéro, Flair and Elle, among others.
The new MANGO catalogue, in which the model poses in a totally natural way and reveals her feminine side, reflects the MANGO woman, urban and carefree, yet always elegant, sophisticated and wearing the latest trends. The campaign by Terry Richardson will appear in Spain and France in magazines, exterior advertising, online and in cinemas.
This season, the Spanish firm continues to reinterpret traditional country garments, such as the cape, garments with leather and suede applications, or thick knits with a handmade appearance. All of them feature a range of camel tones and winter reds, combined with touches of grey and blue.
MANGO opened its first store in 1984 in Barcelona's Paseo de Gracia. It now has over 1,600 stores in 100 countries and is the second largest export company of women's fashion in Spain. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers.
Born in New York, Richardson is one of the most sought-after photographers today. He has worked on campaigns for Gucci,Sisley, Miu Miu and Chloé, as well as photographing celebrities of the stature of Daniel Day Lewis, Leonardo DiCaprio, Tom Ford and Karl Lagerfeld, among others. His works have been featured in the most influential fashion magazines, such as Vogue and Harper's Bazaar.
The streets of Paris provided the setting for shooting the new MANGO catalogue, which features one of the models of the moment, Anja Rubik.
Considered one of the top 30 models of the new century by the French edition of Vogue, Rubik has worked with brands such as Givenchy, Chloé, Valentino, Prada, Chanel and Balenciaga. She has also appeared on the front covers of Vogue, Numéro, Flair and Elle, among others.
The new MANGO catalogue, in which the model poses in a totally natural way and reveals her feminine side, reflects the MANGO woman, urban and carefree, yet always elegant, sophisticated and wearing the latest trends. The campaign by Terry Richardson will appear in Spain and France in magazines, exterior advertising, online and in cinemas.
This season, the Spanish firm continues to reinterpret traditional country garments, such as the cape, garments with leather and suede applications, or thick knits with a handmade appearance. All of them feature a range of camel tones and winter reds, combined with touches of grey and blue.
MANGO opened its first store in 1984 in Barcelona's Paseo de Gracia. It now has over 1,600 stores in 100 countries and is the second largest export company of women's fashion in Spain. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and an affordable price. The brand image is reinforced by its stores, which represent the calling card for the brand and create a dynamic atmosphere in accordance with the personality of its customers.
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