Sourcing at MAGIC expands dramatically

04 Oct '10

4 min read

This past August, Sourcing at MAGIC, the largest and most comprehensive fashion sourcing event in North America, showcased more than 700 apparel and footwear manufacturers, fabric mills, trim & component suppliers, print design studios and fashion supply chain providers from over 40 countries at the Las Vegas Convention Center's North Hall. This represented a significant increase in size compared to the show in August 2009.

Sourcing at MAGIC also celebrated India, this season's focus country, with over 75 exhibitors, and launched two new sourcing categories: Design Elements, showcasing original design manufacturers (ODM), and Footsteps, the show's new footwear sourcing environment, representing both component suppliers and manufacturers.

“As the wealth of resources on the MAGIC show floor continues to grow, we are seeing equally exciting developments in sourcing,” said Chris DeMoulin, MAGIC International President and Executive Vice President of Advanstar's Fashion Group. “The MAGIC Marketplace is definitively the most efficient one-stop shopping resource in the world for the entire fashion industry, and Sourcing at MAGIC's incredible international scope is a tremendous asset for both our exhibitors and retail attendees.”

According to exhibitors and attendees:

• “I have been exhibiting at Sourcing at MAGIC for many years. This August was the best show ever. We met many quality buyers. The show provides the best platform for fabric companies.” Ma Ping, Zhangjiang Pukun Worsted Textile Co. (exhibitor)

• “The show was important and I will be attending each year. I found several potential sources for one of our women's lines and we are already sampling with them.” Senior Executive, Perry Ellis (attendee)

• “Sourcing at MAGIC was excellent for us and we found many new manufacturers. The quality of exhibitors was very good and the Sourcing Matchmaking Service helped us to reduce time spent searching for the right resources.” Raynard Potgieter, Hang Ten South Africa

Focus Country India, Strong Country Growth and Premier China
India, the world's second largest producer of textiles and garments took center stage at Sourcing at MAGIC with over 75 exhibitors. The Minister of Textiles, Government of India, Dayanidhi Maran, was in attendance on August 16th for the official ribbon-cutting and inauguration ceremony at the India Pavillion.

Other countries significantly expanded their presence at the August show – Taiwan, the Philippines, Vietnam and Mexico, with more than 60 new exhibitors from these regions. Expanding upon the show's strong representation of resources from China, Premier China was a new area, showcasing more than 30 large vertically integrated women's, men's and kids' wear manufacturers from China offering contemporary design capabilities.

Introducing New Sourcing Environments
Design Elements, one of the two new sourcing environments premiering this August, is a juried section of original design manufacturers (ODM) offering ready-made designs with low minimums. Footsteps, another new show category at Sourcing at MAGIC, showcased international footwear component suppliers from the U.S., China, Taiwan and India. Participating footwear manufacturers included JP Originals, Fortune Dynamic, East Lion, SMAC and Legend.

More MAGIC International News... More Fashion News - United States Of America...