Top fashion designers in Zurich to enjoy four days of fashion

07 Oct '10

4 min read

Missoni introduced and successfully established an unmistakable way of dressing and living: from the boldly colorful “put together” concept of zigzags, stripes, waves and flame stitches to patchworks of geometric and floral jacquards. In 1969 Diana Vreeland, the famous fashion editor of American Vogue, defined their techniques as ingenious: “Who said there are only colors, there are shades too!” Describing their clothing in an article published in a daily newspaper in 1979, the Italian journalist Maria Pezzi defined these fashions as “museum pieces that can nevertheless be worn”. The couple became a family and their three children, Vittorio, Luca and Angela, born between 1954 and 1958, grew up in close contact with their parents' work.

Increasingly involved in the business on various levels, they stepped into highly responsible positions to become the cocreators of a concept that – blending craftsmanship with high technology and aesthetic invention with the development of form – continues to enchant and thrill people everywhere. Today Missoni is one of the most widely respected ambassadors of Italian fashion and design around the world.

After launching its colorful aesthetic vision, the company continues to influence contemporary lifestyles, thanks also to the success of the Missoni Home line, culminating with the recent inauguration of the first Hotel Missoni in Edinburgh.

The IMG International Management Group is one of the world's leading agencies for sport marketing, entertainment and media und works in 30 countries as well as Switzerland. Sports events marketed by IMG (Schweiz) AG include the highlight of the cycle sport calendar, the Tour de Suisse, the OMEGA European Masters golf tournament in Crans-Montana, the long-standing Swiss ROLEX FEI World Cup (CHI-W) show-jumping event in Geneva, the Spengler Cup in Davos, the Schweizer Cup and the Manor Run to the Beat Basel Marathon.

Charles Vögele Fashion Days Zurich 2010

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