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Rowenta Runway Style celebrates power of individual style
Oct '10
Rowenta, the world's leading premium garment care brand, is proud to return as Official Garment Care Provider to LG Fashion Week in Toronto, October 18-22, 2010 - providing unlimited access to its luxury irons and pro garment steamers backstage.

Rowenta will also be showcasing the power of individual style with an interactive photo-ready experience for guests. Attendees can get the supermodel treatment by having their professional photographs taken at the Rowenta red carpet space onsite at Heritage Court, Exhibition Place.

At the end of each day, photographs will be uploaded to Rowenta's Facebook page where an online contest will be hosted for the most creative and popular pictures.

“This season we wanted to celebrate not only the collections, but all of the fashionable guests and industry insiders who attend the week,” says Humaira Lasi, Rowenta Brand Manager. “Part of the fun is of course seeing the unique statements and personalities beyond the runway too.”

Rowenta is also thrilled to sponsor star Designer Sunny Fong's Spring/Summer 2011 collection for VAWK at The Art Gallery of Ontario's (AGO) Walker's Court on Monday October 18th at 1 PM. Known for his superior craftsmanship and precise tailoring, Sunny first started using Rowenta's professional garment care tools while competing on Project Runway Canada Season 2, which he won. He has been a loyal fan of the brand ever since.


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