Home / Knowledge / News / Fashion / Jennifer Lopez to be star of Gucci's children's clothing
Jennifer Lopez to be star of Gucci's children's clothing
21
Oct '10
Gucci is pleased to announce that recording artist and actress Jennifer Lopez will star in a special advertising campaign dedicated to the launch of Gucci's new children's collection. In addition, Gucci also announced a new donation to UNICEF's Schools for Africa initiative in honor of the company's partnership with UNICEF and the launch of the children's collection.

The new children's collection - represented by the iconic Gucci teddy bear - is divided into two age ranges from 0 to 2 years and 2 to 8 years and will be available in selected Gucci directly operated stores, department and specialty stores from November onwards. The collection comprises apparel, shoes, small leather goods, footwear (up to size 33) and selected accessories, including jewelry, sunglasses, scarves and blankets.

The advertising campaign was shot by photographers Mert and Marcus on location in Malibu. It will break worldwide from November in magazines, newspapers, outdoor and online. Gucci will celebrate the launch of the new children's collection on November 20th, which is Universal Children's Day, with children's parties during the week at six of its most important flagship stores in Milan, London, New York, Los Angeles, Hong Kong and Tokyo.

Over the course of its relationship with UNICEF since 2005, Gucci has committed more than US$ 9 million and has consistently supported UNICEF's life-saving treatment, care and prevention programs for orphans and vulnerable children in sub-Saharan Africa, where nearly 1 million children have been orphaned by the HIV/AIDS pandemic. Over time, the partnership has evolved to focus on education through UNICEF's 'Schools for Africa' initiative, which aims to increase access to quality basic education for millions of children in Africa, with a special emphasis on helping the most disadvantaged – girls, orphans and children living in extreme poverty.

In celebration of its partnership with UNICEF and the launch of its new children's collection Gucci has pledged a further US$ 1 million to UNICEF's 'Schools for Africa' initiative with a specific focus on Mozambique and Malawi, where Gucci Creative Director Frida Giannini travelled with UNICEF in November 2009 to see firsthand how Gucci's donations are helping children.

Giannini commented, "I visited Malawi at the end of last year and saw the very difficult situation children face in sub-Saharan Africa, where so many children don't get the chance to go to school. I saw that UNICEF's Schools for Africa program is successfully providing this opportunity that so many of us take for granted. Every child has the right to an education, and an education is forever."

Giannini continued, "I am honoured that Jennifer Lopez has agreed to work with me on the campaign for the new Gucci children's collection. I have always been a fan of Jennifer's both as a musical artist and an actress, but now most of all as a devoted mother.”

Jennifer Lopez began her relationship with Gucci by attending the fundraising event Gucci hosted in New York on February 6th, 2008, which raised over US$ 2.7 million for UNICEF. "I was particularly inspired when I first met Frida in 2008 at the fundraising event she hosted in New York to benefit UNICEF. When Frida told me about her trip to Malawi and her excitement about launching her new children's collection, I was inspired by her idea to build upon Gucci's long term support for UNICEF with a donation in honor of the launch of the collection." Lopez added, "As a mother, I am proud to be a part of this campaign to benefit UNICEF's Schools for Africa program."

Must ReadView All

Textiles | On 30th Mar 2017

Lok Sabha approves 4 supplementary GST legislations

The Lok Sabha has approved four supplementary Goods and Services Tax...

Courtesy: Shopper Stop

Apparel/Garments | On 30th Mar 2017

Contactless payments at Shoppers Stop

India's leading fashion retailer Shoppers Stop has entered into a...

Textiles | On 30th Mar 2017

Cotton target price kept unchanged in Xinjiang

China’s National Development and Reform Commission (NDRC) has kept...

Interviews View All

Neel Sawhney
One Friday

‘The share of kidswear segment in the online sector is still small in...

Abhishek Ganguly
Puma India

‘As a brand, Puma is always looking for new and innovative ways to inspire ...

Kaizad Hansotia
GetNatty

Competition is the best thing that can happen to a startup

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Larry L Kinn
Suominen Corporation

Larry L Kinn, Senior Vice President - Operations Americas of Suominen...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Sanjukta Dutta
Sanjukta's Studio

<b>Sanjukta Dutta</b> creates unique garments by clubbing prints of...

Yash P. Kotak
Bombay Hemp Company

One of the directors of Bombay Hemp Company, Yash P. Kotak, speaks to...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH
March 2017

March 2017

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

SUBSCRIBE


Browse Our Archives

GO


eNEWS
Insights
Subscribe today and get the latest News update in your mail box.
Advanced Search