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New Fashion Trend Area @ ispo to present Chinese trends
Oct '10
Four month prior to the event's opening ispo china 11 boasts an increase of 60 percent in net exhibit space. In 23 – 25 February 2011, ispo china will be held for the first time at the China National Convention Center in Beijing. This is yet another validation of ispo china's position as the largest and more important B2B sporting goods trade show in the Asia-Pacific region.

• 60% more exhibit space compared to ispo china 2010
• New exhibitors include Phenix, EFX Performance, adidas eyewear , Macpi, and Cratoni Helmets
• New Fashion Trend Area presents concepts and trends from the Chinese market

In 2011 there will be many new exhibitors, among them international companies such as Phenix, Kolon, Cratoni Helmets, EFX, Thinkpace, Barco, and Salewa. The South Tyrolean manufacturer participated with success in the Distributor Match Making Program at ispo china 2010, and will be represented at the upcoming trade show with 120 square meters of exhibit space.

In addition, many other established brands such as Vasque, Ecco, Fjällräven, Mangrove, Toread, MobiGarden, and KingCamp have already registered for ispo china 11. Messe München International is also very pleased with the return of Ozark and Shehe Marmot, following a short break from the event. The Austrian Village at ispo china 2011 welcomes the new exhibits by adidas eyewear and Deeluxe.

Yet there are also positive developments for trade show visitors: a new Fashion Trend Area will be integrated into ispo china 2011. In cooperation with the Chinese fashion magazine VIEW INTERNATIONAL FASHION & FABRICS the area will present the new concepts and upcoming trends from China for the next season.

Together with the Wearable Technology Area this new sector will provide trade show visitors with a comprehensive overview of future trends. The Department Store Tour will be expanded to allow networking between Chinese department store managers and exhibitors for future cooperation. In addition, the side event program will include the Asian Pacific Snow Conference (APSC) and the China Outdoor Retailer Conference (CORC), as well as a number of other conferences actively endorsing the development of the Chinese market as well as networking between retailers and brands.

Messe München International (MMI)

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