Home / Knowledge / News / Fashion / Lady Gaga to develop signature fragrance with Coty
Lady Gaga to develop signature fragrance with Coty
11
Nov '10
Coty Inc., a leading global beauty company, officially announced the signing of international and multifaceted artistic force Lady Gaga to develop and market her first-ever signature fragrance.

Having sold more than 13 million albums and 52 million singles worldwide, Lady Gaga is one of the most influential celebrities and powerful musicians today, making the artist the most recent dynamic addition to Coty's portfolio of celebrity partnerships. Known for her larger than life persona, Lady Gaga's fragrance will be a seamless extension of her combined talent for music, video, fashion and art.

The creation of a fragrance ultimately will allow Lady Gaga to intimately connect with her fans on a global scale. "Lady Gaga's universal appeal makes her a subject of fascination. A force like no other, Lady Gaga is explosive, provocative and sexy, three traits which pave the way for an extraordinary fragrance experience for consumers," declared Bernd Beetz, Chief Executive Officer, Coty Inc.

"Coty is recognized as a world leader in celebrity fragrance. Globally, Coty's leadership in celebrity fragrance is undisputed," said Beetz. "We welcome Lady Gaga to the Coty family and look forward to breaking boundaries that will allow people to experience beauty in a different and unique way."

The yet-to-be named fragrance line is expected to launch in spring 2012. Distributed worldwide, the fragrance will be managed by the Company's Coty Beauty division in close collaboration with Lady Gaga, who will be Creative Director, and her Haus of Gaga team.

"The marketing behind Lady Gaga's fragrance will be unprecedented and groundbreaking," said Steve Mormoris, Sr. V.P. of Global Marketing for Coty Beauty. "We are working toward distilling the brilliance of Lady Gaga into a fragrance that delivers a breathtaking olfactory experience and a timeless, enduring packaging design that is part of Lady Gaga's overall artistic sensibility," said Mormoris.

Marketing plans for the fragrance are currently in development.

Additional information will be announced closer to the launch. Financial terms of the agreement were not disclosed.

Coty Inc


Must ReadView All

Courtesy: Aditya Birla

Textiles | On 20th Jun 2018

'Growth of VSF yarn industry is difficult'

Growth for the viscose filament yarn (VSF) yarn industry is...

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Apparel/Garments | On 20th Jun 2018

Comfort USP of Sensitive Fabrics range of Eurojersey Spa

Italian company Eurojersey Spa will present in 2019 new embossing...

Certification for Philippine garment firms availing GSP

Textiles | On 20th Jun 2018

Certification for Philippine garment firms availing GSP

The Philippines has adopted rules on securing certificate of...

Interviews View All

C Kamatchisundaram
Voltas

ITME is an occasion not only to receive new leads but also to work on...

Headhonchos
Indian textile value chain

'One nation, one tax' is a great concept

Md Hanifur Rahman
Aman Group

The level of understanding the job role and organisational requirements...

Vikas Banduke

Softech Controls Private Limited (SCPL) is a part of the Cotmac Group, an...

Liz Manning

<div><b>Liz Manning</b>, Business Development Manager at Catexel, has...

Hardik Sanghvi

Idealin Fogging Systems has been engaged in designing and manufacturing...

Marcel Alberts
Eurofibers

Coating at a fibre level is a practice not usually seen in the...

Kevin Nelson
TissueGen

Kevin Nelson, Chief Scientific Officer, TissueGen discusses the growing...

Lynda Kelly
Suominen Corporation

Suominen Corporation is a manufacturer of nonwovens as roll goods for...

Ritu Kumar
Label Ritu Kumar

‘Classics will return’ "There are a lot of people wearing western clothes ...

Mike Hoffman
Gildan Activewear SRL

Gildan Activewear, a manufacturer and marketer of branded clothing and...

Bani Batra

Bani Batra’s couture wedding collection is inspired by traditional Indian...

Press Release

Press Release

Letter to Editor

Letter to Editor

RSS Feed

RSS Feed

Submit your press release on


editorial@fibre2fashion.com

Letter To Editor






(Max. 8000 char.)

Search Companies





SEARCH

Leave your Comments


June 2018

Subscribe today and get the latest update on Textiles, Fashion, Apparel and so on.

news category


Related Categories:

Advanced Search